Sandbox Cordoned Off Until 2025
Google has announced further delays in the deprecation of third-party cookies and will not be moving forward until early 2025.
Yahoo Identity Solutions Prepare Advertisers for Cookie Independence
Another DSP has stepped forward with solutions to help navigate cookie independence. Yahoo recently announced an expansion of its Identity Solutions product suite to include identity testing capabilities directly integrated […]
IAB Advances Privacy-focused Initiatives with Generous Industry Donations
This week, IAB Tech Lab announced two key developments in the race towards cookie independence which has already kicked off this year. The first is Index Exchange’s contribution of the […]
Privacy Centric Addressability – Seller Defined Audiences
As the industry continues to move towards cookie independence, global solutions are being released to meet the challenges faced by all stakeholders in an effort to connect with audiences in […]
All Systems Tracking for Cookie Independence Second Half of 2024
On the addressability front, last week Google hit a major milestone with its announcement that measurement and relevance APIs would be available to developers to begin scaled, live-traffic testing, in […]
Another Tool for the Toolkit – An IAB Canada Guide to CDPs released today!
As we work to help our members prepare for Cookie Independence we are excited to release our latest guide that covers an emerging ad tech must-have, the Customer Data Platform […]
Connecting without Cookies – A Conversation on the Future state of Meaningful Customer Engagement
As we prepare for a world without third-party cookies, advertisers are turning their focus to new ways to make impactful connections between customers and their brands. At this week’s Community Uninterrupted webinar, IAB Canada welcomed an esteemed group of […]
IAB Canada Releases “Guide to Modernized Contextual Advertising”
As a second installment of the “Moving Towards Cookie Independence” series, the Guide to Modernized Contextual Advertising covers critical developments in the area of AI and machine learning that are contributing to […]