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Tag: cookieless world

Data Night Toronto Insights – The Industry Continues to Adapt and Innovate towards Cookie Independence 

In a recent IAB Canada Data Night panel discussion moderated by Kelly Ruston, Director, Legal Counsel for Index Exchange, industry leaders shared insights on how the advertising landscape is evolving towards cookie independence.
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The Cookie Lives On 

Google has made a dramatic U-turn on its plan to phase out third-party cookies. Instead of eliminating 3rd-party cookies, they have decided to introduce a new Chrome feature designed to give users more control over their browsing and privacy settings. 
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Google’s Privacy Sandbox Delay: How Advertisers, Agencies & Adtech Can Stay Ahead

Google’s Privacy Sandbox rollout is delayed until early 2025. While the clock’s ticking slower, here’s how advertisers, agencies, and adtech can make the most of this extended timeline.
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IAB Tech Lab Releases Essential ID Solutions Guide

Google may have hit the snooze button on phasing out third-party cookies, but the digital ad world isn't hitting pause. Case in point: the IAB Tech Lab's Rearc Addressability and PETs Working Group just dropped the ID Solutions Guidance. 
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Addressable Audiences in a Privacy-First World 

In an increasingly privacy-conscious landscape, striking the delicate balance between impactful digital marketing and protecting user's privacy has become a significant challenge. How do we reconcile targeted advertising with the growing demand for user privacy?
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IAB Tech Lab Updates OpenRTB to Support Privacy Sandbox’s Protected Audience API 

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IAB Canada Hosts Critical Webinar on Google’s Privacy Sandbox to Unpack IAB Tech Lab Feedback  

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All Systems Tracking for Cookie Independence Second Half of 2024

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IAB Canada Releases the 2023 Digital For Reach Barometer Report

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Clean Rooms Unplugged – IAB Canada Data Night Recap

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