IAB Tech Lab Releases Data Clean Room Standards for Public Commentary
While the industry is in the thick of Moving Towards Cookie independence, publishers and marketers are shoring up their first party data and looking to Data Clean Rooms (DCRs) to […]
Data Clean Rooms: Why All the Fuss?
A guest post by Evan Wood, EVP & Chief Strategy Officer, Environics Analytics At IAB Canada we are putting the finishing touches on our upcoming Data Night– The Uncapped Potential […]
Highlighting New Ad Tech Capabilities for More Agile Planning, Measurement and Optimization
A Conversation with Amazon Ads. Following our Annual Report on Data event on December 5th, 2022, where we dug deep into how to effectively reach consumers in 2023 without third […]
Report on Data 2022 – Event Recap
Written by Guest Contributor, Maryam Kakal IAB Canada wrapped up a busy year of events this week with the Business of Digital: Report on Data. Hosted in-person at the Scotiabank […]
All Signs Point to First-Party Data and Conversations on Readiness
Cookie deprecation is changing everything. The most profound impact to marketers will be the way in which they manage their data in the absence (or major diminishment) of third-party sources. […]
IAB Canada eCommerce – Full Circle Shopping Recap
This week, IAB Canada held its eCommerce – Full Circle Shopping online event. Several speakers took the stage to share insights on the state of retail marketing and media in […]
The State of Cookie Independence 2022
It’s been over two years since Google announced the deprecation of third-party cookies, which is slated to take effect in the second half of 2023. When that happens, the cookie, […]
Making Privacy a Positive Experience: Didomi Weighs in on the First Party Data Reality
In preparation for next week’s Business of Digital: The First Party Reality – The New Rules of Engagement, we sat down with IAB Canada member and topic sponsor, Didomi to get their unique take on […]
Brand Relevancy and Reach in a Cookieless World
In 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully […]
Another Tool for the Toolkit – An IAB Canada Guide to CDPs released today!
As we work to help our members prepare for Cookie Independence we are excited to release our latest guide that covers an emerging ad tech must-have, the Customer Data Platform […]