Humans of Digital – Taha Dharamsi on Solving Fragmentation, Building Better Measurement, and Why Collaboration Matters Now More Than Ever
Humans of Digital features Taha Dharamsi, Senior Trading Specialist, The Trade Desk
Digital Advertising Poised to Surpass $21 Billion in 2025: IAB Canada Forecasts Continued Growth Amid Industry Transformation
IAB Canada’s latest Internet Advertising Revenue Survey and Forecast projects another year of solid growth for the Canadian digital advertising market — with revenues expected to reach $21.2 billion in 2025, up from $18.2 billion in 2024.
Trump Tariff Announcement & Implications for Canada’s Digital Advertising Ecosystem
Yesterday, the White House announced the dreaded new round of tariffs which were framed as retaliatory and strategic responses to what the U.S. deems “unfair” trade practices from a range […]
IAB Canada Releases Digital Media IQ Results
IAB Canada has unveiled the results of its inaugural Digital Media IQ Measurement Initiative, designed to assess the knowledge and expertise of professionals in Canada’s digital advertising industry.
IAB Canada Completes the 4th Digital Advertising Salary Survey
IAB Canada has completed the 2024 Salary Study containing several major insights depicting a changed job market for the digital advertising industry in Canada. 2024 has been a challenging year for the digital media advertising jobs sector.
Booming In-Game Advertising Market Offers Rich Opportunities for Canadian Brands
Canada’s in-game advertising industry is experiencing rapid growth, offering marketers a unique channel to reach enormous and captivated audiences. Industry figures underscore this trend, with the market projected to generate US$1.45bn in revenue by 2024 and grow steadily until 2029, presenting rich opportunities for brands across Canada.
IAB Canada Hosts Critical Webinar on Google’s Privacy Sandbox to Unpack IAB Tech Lab Feedback
IAB Canada recently hosted a webinar with IAB Tech Lab CEO Anthony Katsur to present the complexities and potential challenges of Google’s Privacy Sandbox initiative. This bold proposal aims to […]
Canadians are rediscovering the open internet as revealed in The Trade Desk Intelligence’s Open Internet Report 2024
The Trade Desk Intelligence reveals a compelling trend in its Open Internet Report 2024: consumers are rediscovering the open internet, a vibrant realm of news websites, CTV, and podcast networks […]
IAB Canada Releases First in a Series of AI Impact Industry Papers – How AI Impacts Digital Advertising: Search
Artificial Intelligence has played an integral role in performance marketing for many years. AI-powered platforms have revolutionized how consumers use search and consequently transformed search advertising. This industry paper explores […]
IAB Canada Releases the Digital Advertising Revenue Report
IAB Canada was pleased to release the 2023 Internet Ad Revenue Survey report this week. The digital advertising industry experienced a year that could best be described as unpredictable. A […]