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Tag: Digital Advertising

Humans of Digital – Taha Dharamsi on Solving Fragmentation, Building Better Measurement, and Why Collaboration Matters Now More Than Ever

Humans of Digital features Taha Dharamsi, Senior Trading Specialist, The Trade Desk
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Digital Advertising Poised to Surpass $21 Billion in 2025: IAB Canada Forecasts Continued Growth Amid Industry Transformation 

IAB Canada’s latest Internet Advertising Revenue Survey and Forecast projects another year of solid growth for the Canadian digital advertising market — with revenues expected to reach $21.2 billion in 2025, up from $18.2 billion in 2024.
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Trump Tariff Announcement & Implications for Canada’s Digital Advertising Ecosystem

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IAB Canada Releases Digital Media IQ Results 

IAB Canada has unveiled the results of its inaugural Digital Media IQ Measurement Initiative, designed to assess the knowledge and expertise of professionals in Canada’s digital advertising industry.
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IAB Canada Completes the 4th Digital Advertising Salary Survey 

IAB Canada has completed the 2024 Salary Study containing several major insights depicting a changed job market for the digital advertising industry in Canada. 2024 has been a challenging year for the digital media advertising jobs sector.
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Booming In-Game Advertising Market Offers Rich Opportunities for Canadian Brands

Canada's in-game advertising industry is experiencing rapid growth, offering marketers a unique channel to reach enormous and captivated audiences. Industry figures underscore this trend, with the market projected to generate US$1.45bn in revenue by 2024 and grow steadily until 2029, presenting rich opportunities for brands across Canada. 
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IAB Canada Hosts Critical Webinar on Google’s Privacy Sandbox to Unpack IAB Tech Lab Feedback  

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Canadians are rediscovering the open internet as revealed in The Trade Desk Intelligence’s Open Internet Report 2024

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IAB Canada Releases First in a Series of AI Impact Industry Papers – How AI Impacts Digital Advertising: Search

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IAB Canada Releases the Digital Advertising Revenue Report

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