IAB Canada Releases the 2022 Digital for Reach Barometer Report
This week, IAB Canada released the second annual Digital for Reach Barometer Report. A buy-side study that probes priorities, topline estimated increases and declines in expenditure and captures a current […]
The Future is Bright – A Snapshot of the DOOH Opportunity
Digital out of Home (DOOH) is on a major growth trajectory and the future is bright as we head into 2022. So much work has gone on in this space […]
Who’s Paying (for) Attention?
It’s Data Season at IAB Canada. As we prepare for our Report on Data event on November 30th, we will be covering off all angles of the subject by exploring […]
IAB Releases Compendium of International Privacy Laws and their Implications for Digital Advertising
Today, IAB’s Legal Affairs Council released their Cross-Jurisdiction Privacy Project (CJPP) Compendium, titled “Privacy Laws & Digital Advertising: Multi-jurisdictional Overview and Implications,” which examines the privacy laws of 11 countries […]
IAB Tech Lab Releases Critical Outputs for the Cookieless Future
One year after IAB announced the formal kick-off of Project Rearc, a global collaborative initiative involving the world’s top industry thought leadership from all stakeholder groups, there has been significant […]
Top 2 Digital Marketing Tips from Vitaly Pecherskiy, Co-Founder and COO of StackAdapt
Here is part two of our “digital marketing tips” blog post series. Over the coming months, we’ll publish a new blog post where an IAB Canada course instructor will share […]
Top 4 Digital Marketing Tips from Jeff Quipp, President of Search Engine People
Here is part one of our “digital marketing tips” blog post series. Over the coming months, we’ll publish a new blog post where an IAB Canada course instructor will share […]
IAB Canada Welcomes Three New Board Members
IAB Canada gains three new board members, with the addition of Hope Bagozzi, Senior Director of Creative and Digital Innovation at McDonald’s Restaurants of Canada, Brandon Grosvenor, Vice President of […]