Tag: First Party Data

Data Night Toronto Insights – The Industry Unfazed 

As the fate of third-party cookies remains uncertain, digital advertisers are getting creative. During a recent IAB Canada Data Night panel discussion, industry leaders shared how unfazed they are by cookie uncertainty.

Data Night Toronto Insights – The Industry Continues to Adapt and Innovate towards Cookie Independence 

In a recent IAB Canada Data Night panel discussion moderated by Kelly Ruston, Director, Legal Counsel for Index Exchange, industry leaders shared insights on how the advertising landscape is evolving towards cookie independence.

Doing Business on CTV

Clean Rooms Unplugged – IAB Canada Data Night Recap

IAB Tech Lab Releases Data Clean Room Standards for Public Commentary

Data Clean Rooms: Why All the Fuss?

A Precedent-Setting Case for Omni-Channel Consent

Report on Data 2022 – Event Recap

All Signs Point to First-Party Data and Conversations on Readiness

IAB Canada eCommerce – Full Circle Shopping Recap