Data Night Toronto Insights – The Industry Unfazed
As the fate of third-party cookies remains uncertain, digital advertisers are getting creative. During a recent IAB Canada Data Night panel discussion, industry leaders shared how unfazed they are by cookie uncertainty.
Data Night Toronto Insights – The Industry Continues to Adapt and Innovate towards Cookie Independence
In a recent IAB Canada Data Night panel discussion moderated by Kelly Ruston, Director, Legal Counsel for Index Exchange, industry leaders shared insights on how the advertising landscape is evolving towards cookie independence.
Doing Business on CTV
IAB Canada continues to track the B2B market as trends emerge that are forcing marketers to rethink the usual tools of the trade to reach these elusive audiences. Given the […]
Clean Rooms Unplugged – IAB Canada Data Night Recap
Last week IAB Canada gathered the Toronto community for an intimate, unplugged, no-nonsense spotlight on the latest star of the tech stack – the clean room. While the winter storm […]
IAB Tech Lab Releases Data Clean Room Standards for Public Commentary
While the industry is in the thick of Moving Towards Cookie independence, publishers and marketers are shoring up their first party data and looking to Data Clean Rooms (DCRs) to […]
Data Clean Rooms: Why All the Fuss?
A guest post by Evan Wood, EVP & Chief Strategy Officer, Environics Analytics At IAB Canada we are putting the finishing touches on our upcoming Data Night– The Uncapped Potential […]
A Precedent-Setting Case for Omni-Channel Consent
An interesting privacy case emerged last week involving Home Depot. The case provides some clear guidance on an area of vulnerability for most retailers around obtaining consent – point of sale. […]
Report on Data 2022 – Event Recap
Written by Guest Contributor, Maryam Kakal IAB Canada wrapped up a busy year of events this week with the Business of Digital: Report on Data. Hosted in-person at the Scotiabank […]
All Signs Point to First-Party Data and Conversations on Readiness
Cookie deprecation is changing everything. The most profound impact to marketers will be the way in which they manage their data in the absence (or major diminishment) of third-party sources. […]
IAB Canada eCommerce – Full Circle Shopping Recap
This week, IAB Canada held its eCommerce – Full Circle Shopping online event. Several speakers took the stage to share insights on the state of retail marketing and media in […]