Return on Consent
Salesforce recently released the Fifth Edition of the Connected Customer report, and the results indicate that despite the push for enhanced privacy regulations across borders, consumers are asking for experiences […]
The First-Party Data Reality Cheat Sheet
IAB Canada hosted our Business of Digital: First-Party Data event this week. The discussion included a full slate of thought leaders that are on the frontlines, working with and shaping […]
Making Privacy a Positive Experience: Didomi Weighs in on the First Party Data Reality
In preparation for next week’s Business of Digital: The First Party Reality – The New Rules of Engagement, we sat down with IAB Canada member and topic sponsor, Didomi to get their unique take on […]
IAB Tech Lab’s First Addressability Specification – Seller Defined Audiences (SDA)
On theme for our upcoming Business of Digital “First Party Reality - The New Rules of Engagement” event on March 30, 2022, IAB Tech Lab has just released a highly anticipated new specification that […]
Minding the PET Store – Optable Talks Clean Rooms
Over the past 5 years, IAB Canada has been carefully watching the growth of DTC brands while anticipating their advanced use of digital channels due to their native understanding of […]
The Science Behind Creative Effectiveness
While the industry re-arranges the deck chairs on addressability in a cookieless media supply chain, advertisers, as a critical part of their strategy to shore up first party data and loyalty, are […]
Quality Digital Marketing is Landing in 2022
Faced with imminent removal of one of the most valuable tools in the digital marketer’s toolkit, it was music to the industry’s ears to hear that Google was delaying its […]
Digital Reach Gets a Makeover
This week’s Business of Digital “Digital for Reach” event left the Canadian online advertising community with a lot to think about and to celebrate. While the industry works against the […]
The Realities of Future-Proofing – Investing in Cookie Independence
This week’s IAB Annual Leadership Summit covered a tremendous amount of ground. Aside from the multi-faceted discussions around solving for third party cookies, there was a pointed focus on the readiness of […]