Pulse on Policy – The Privacy Edition
The fate of C-27 has seen some productive progress within the INDU Committee who are knee deep into the clause-by-clause examination of the Bill.
Meanwhile south of the border the US the privacy patchwork continues to grow with 16 enacted state laws and upwards of ten more states working to pass their own legislation.
Addressable Audiences in a Privacy-First World
In an increasingly privacy-conscious landscape, striking the delicate balance between impactful digital marketing and protecting user’s privacy has become a significant challenge. How do we reconcile targeted advertising with the growing demand for user privacy?
IAB Tech Lab Updates OpenRTB to Support Privacy Sandbox’s Protected Audience API
The IAB Tech Lab recently introduced updates to the OpenRTB standard—core to programmatic advertising—to align with Google’s Privacy Sandbox’s Protected Audience API. These updates represent a pivotal step towards helping […]
IAB Canada – Policy Pulse
Bill C-27 – Federal Privacy and AI Legislation The fate of Bill C-27 which includes a PIPEDA overhaul (CPPA) and new regulation governing the use of AI (AIDA) is back […]
IAB Advances Privacy-focused Initiatives with Generous Industry Donations
This week, IAB Tech Lab announced two key developments in the race towards cookie independence which has already kicked off this year. The first is Index Exchange’s contribution of the […]
IAB Tech Lab’s Privacy-Enhancing Technologies (PETs) Working Group Releases Comprehensive Guidance on Differential Privacy
Today, IAB Tech Lab announced the release of their Differential Privacy Guidance, a document developed by the PETs Working Group designed to empower all stakeholders in the digital media ecosystem […]
Privacy Centric Addressability – Seller Defined Audiences
As the industry continues to move towards cookie independence, global solutions are being released to meet the challenges faced by all stakeholders in an effort to connect with audiences in […]
Bill C-27 is Back in the House
Canada’s Digital Charter (Bill C-27) made its way back onto the order paper last week at the Standing Committee on Industry and Technology (INDU). This important legislation has been top […]
IAB Canada – Policy Update
Countdown to Quebec Privacy Compliance The bulk of Quebec’s new privacy law requirements come into effect on September 22nd and according to a recent survey of 100 plus organizations, conducted […]
It’s Raining Regulation – An IAB Canada Policy Update
Privacy Continues to Heat Up Privacy professionals are gathering from all corners of our country for the annual IAPP Canada Privacy Symposium in Toronto. This year’s conference will undoubtedly focus […]