How to Connect with Digitally Savvy Newcomers
From cars and furniture to bank accounts and mobile phones, newcomers are making significant purchases as they settle into Canada. This presents a valuable opportunity for brands to connect with these new customers online.
Advertisers Boost Retail Media Investments driven by measurable outcomes – Key Insights from IAB Canada and RCC’s Barometer Report on the State of Retail Media
IAB Canada partnered with the Retail Council of Canada (RCC) to produce the State of Retail Media in Canada: Barometer Report 2024.
New Podcast: Privacy in Canada – Embracing the Opportunities and navigating the Challenges presented by Environics Analytics
Tune into this engaging podcast where Jan Kestle, President of Environics, joins Sonia Carreno, President of IAB Canada to explore the challenges and the opportunities of privacy in Canada.
Discussion Paper – Advertising in an Increasingly Polarized World
In today’s polarized landscape, the advertising world faces unprecedented challenges as consumer behavior becomes increasingly influenced by political ideology. This discussion paper explores how brands can turn potential pitfalls into opportunities for differentiation and growth.
The Business of Digital Podcast – IAB Canada Sounds Off the Importance of Audio Advertising
IAB Canada is excited to announce new episodes of The Business of Digital Podcast, amplifying the importance of audio advertising in Canada.
IAB Tech Lab Releases Implementation Guidelines for the Global Privacy Platform
IAB Tech Lab released the Implementation Guidelines for the Global Privacy Platform this week, marking a pivotal step in establishing industry-wide standards for consent and data privacy.
IAB Canada Launches Skills Labs
IAB Canada is thrilled to introduce Skills Lab, a new education series created to address the growing need for specialized skills in Canada’s digital advertising industry.
IAB Canada Completes the 4th Digital Advertising Salary Survey
IAB Canada has completed the 2024 Salary Study containing several major insights depicting a changed job market for the digital advertising industry in Canada. 2024 has been a challenging year for the digital media advertising jobs sector.
IAB Canada and Retail Council of Canada Launch First-Ever Joint Survey on Retail Media
IAB Canada is proud to announce the launch of its first joint initiative with the Retail Council of Canada (RCC) – a nationwide survey aimed at assessing the evolving Retail Media landscape in Canada.
Industry Unites to Call-Out the DST
IAB Canada continues its advocacy regarding the significant concerns raised by the Digital Services Tax (DST) imposed on the digital advertising industry.