How Marketers Can Leverage AI to Unlock the Full Potential of Data at Massive Scale
Last week the house was packed at our annual State of the Nation. Bringing together our fantastic community and an agenda packed full of industry experts, we discussed some of […]
All Systems Tracking for Cookie Independence Second Half of 2024
On the addressability front, last week Google hit a major milestone with its announcement that measurement and relevance APIs would be available to developers to begin scaled, live-traffic testing, in […]
Insights on Upfronts: Key Predictions for 2023
It’s Upfronts season in Canada, the annual reveal of programming that will be made available for advertisers across all segments. With significant shifts in the way Canadians are consuming TV […]
Data Clean Rooms: Why All the Fuss?
A guest post by Evan Wood, EVP & Chief Strategy Officer, Environics Analytics At IAB Canada we are putting the finishing touches on our upcoming Data Night– The Uncapped Potential […]
The Wisdom Behind Sophi.io and The Globe and Mail
While regulators are busy setting up legislative parameters for Artificial Intelligence, the online ad industry continues to innovate using AI to enhance reach and address the right audiences. National publisher […]
IAB Tech Lab Releases OpenRTB 2.6 For Public Comment
OpenRTB 2.6 Provides Incremental Improvements to Support Pod Bidding for Connected TV IAB Tech Lab has released OpenRTB 2.6 – the communication protocol that enables real-time buying and selling of […]
IAB Canada Announces the 2022 Board of Directors
IAB Canada is thrilled to release the new slate of Board of Directors announced at this week’s Annual General Meeting. Jeff Lancaster, Agency Lead, North America at LinkedIn has been […]
A 2021 Q4 Industry Round-up – IAB Canada’s Report on Data
IAB Canada held its annual Report on Data event this week. This year’s discussions captured an industry that has undergone significant changes over the past two years while looking forward to […]
The Net on Net Zero Carbon Media
As 2021 draws to a close, IAB Canada is looking forward and preparing for the coming year by conducting stakeholder discussions and evaluating the current state of the global supply […]
IAB Canada’s National Townhall Event Uninterrupted
Part 1 of 3: A recap of the State of the Nation event submitted by IAB Canada contributor: Polina Moliboga-Fuchs Contrary to past country-wide, in-person ‘State of the Nation’ events, that […]