2018 Canadian Internet Ad Revenue is projected to rise by over $945 million to $7.7 Billion
Canadian Internet Ad Revenue continued its remarkable, double-digit growth in 2017, rising sharply by $1.3 billion or +23% to $6.8 billion, 9% over forecast. Mobile revenue continues to drive a […]
IAB Launches 2018 Live Video Streaming Trends by Country – including Canada
First released June 13 2018, the key objective of this study is to gain a better understanding of consumer experiences with and attitudes towards live video streaming. In particular, we […]
IAB Canada is very excited to announce a new search for an Ad Tech Rockstar!
IAB Canada has been setting standards, delivering on the technical underpinnings of digital media and developing technical solutions to secure the supply chain. Leveraging its global strength, IAB Canada has […]
Blocking 500 Million Users Is NOT Easier Than Complying With GDPR
On the launch of the GDPR on May 25th, 2018, millions of EU citizens were blocked from content by North American web properties. This headline is alarming for several reasons. […]
The Industry Needs to Walk and Chew Gum
We kicked off 2018 citing that one of our greatest challenges this year and the coming few, will be to recognize the opportunities offered through Blockchain technology while maintaining the […]
IAB Tech Lab Acquires DigiTrust – Welcome Home!
IAB Tech Lab announced yesterday that it has purchased DigiTrust, a non-for-profit adtech-focused group that has been working on establishing a standardized ID that can be shared with publishers to […]
Can you Hear Us Now? Audio Advertising on the Rise…
In 2017, IAB Canada formed a new Audio Advertising Committee. There was immediate interest and the group’s conversations are broad in topic matter. From the rapid evolution of traditional radio […]
Marketing to Kids – An Industry Response to Health Canada and B-228
IAB Canada has been working with the Canadian Advertising Coalition to support a comprehensive industry response to the legislative development of banning food and beverage advertising to children. As part […]
Getting Ahead of the GDPR – Rapid Progress in Digital Advertising
IAB Canada conducted a GDPR Privacy Workshop this month to bring members up to speed on the fast-approaching enforcement date of May 25th, 2018. Yves Schwarzbart, Head of Policy & […]
IAB Tech Lab Releases Open Measurement Software Development Kit
The IAB Tech Lab has released the first version of OM SDK for General Availability The OM SDK is a set of tools designed to seamlessly facilitate third-party viewability and […]