Creative Bravery: The Mindset Brands and Marketers Need in 2024 According to TikTok’s What’s Next in 2024 Trend Report
As we continue to move forward in 2024, brands and marketers seek to be not only relevant but beloved by their audience at every touchpoint, including on digital platforms. TikTok […]
IAB Canada Summer Status – “We’re Going to Need a Bigger Boat”
Summer is here and while this usually signals a slowdown for our members and an opportunity to take a breather, several issues have our industry forced to have both hands […]
CTRL ATL – Media’s Inevitable Migration to Lower Funnel
There is no debate that digital media has impacted the purchase funnel in significant ways over the past 25 years – completely innovating the ways in which advertisers connect to […]
All Signs Point to Optimism for Location Based Advertising
IAB Canada hosted our 5th Annual Location Based Advertising event yesterday on April 27, 2022. The agenda was packed with top industry leaders and the community was filled with optimism, and […]
Sustainability has Landed in Online Advertising – An Earth Day 2022 Reflection
The last in-person Cannes Lions Festival in 2019, placed the practice of “greenwashing”, which means talking up the benefit to the environment of a practice, product, or service despite there […]
Another Bad Day for Ad Fraud – IAB Tech Lab Tightens the ads.txt Specification
This week, IAB Tech Lab announced an update to the ads.txt specification which has been widely adopted as an effective measure against ad fraud. The updated specification is now out […]
The Knock-on Effects of the Great Resignation
IAB Canada held several Council meetings this week to discuss the most pressing issues faced by the respective industry stakeholder groups. Across all discussions we heard a consistent theme – […]
IAB Europe Submits TCF Action Plan to Belgian DPA
Today, IAB Europe submitted the action plan required by the Belgian Data Protection Authority (APD)’s decision on IAB Europe and the Transparency & Consent Framework (TCF). This marks a key […]
IAB Tech Lab Releases OpenRTB 2.6 For Public Comment
OpenRTB 2.6 Provides Incremental Improvements to Support Pod Bidding for Connected TV IAB Tech Lab has released OpenRTB 2.6 – the communication protocol that enables real-time buying and selling of […]
IAB Canada Announces the 2022 Board of Directors
IAB Canada is thrilled to release the new slate of Board of Directors announced at this week’s Annual General Meeting. Jeff Lancaster, Agency Lead, North America at LinkedIn has been […]