A 2021 Q4 Industry Round-up – IAB Canada’s Report on Data
IAB Canada held its annual Report on Data event this week. This year’s discussions captured an industry that has undergone significant changes over the past two years while looking forward to […]
The Net on Net Zero Carbon Media
As 2021 draws to a close, IAB Canada is looking forward and preparing for the coming year by conducting stakeholder discussions and evaluating the current state of the global supply […]
Planning for Supply Chain Shortages
One week after Finance Minister Chrystia Freeland said she is concerned about the challenges facing global supply chains and how it would affect Canada, RSM, a leading global provider of audit, […]
Non-Fungible Facts on NFTs for Digital Advertising
Non-Fungible Tokens (NFTs) are starting to get a lot of attention in the world of content and not surprisingly, it has cascaded into our digital advertising universe as a potential […]
Whiplash from Amendments to the Ontario Election Finances Act
Ontario Government deals a major blow to third party advertisers This week saw a lot of back and forth on amendments to Ontario’s Election Finances Act (the “Act”) and IAB Canada’s policy team has been paying close attention to the […]
IAB Canada Members Stepping up with Thoughtful Digital Leadership
*Updated April 9, 2020 In times of uncertainty, there is no greater gift than decisive leadership that puts people first. IAB Canada has been tracking member responses to the reality […]
Mainstream Metrics and Multicultural Media – Digital@Dusk: Vancouver
Written by: Melody Lin With Canada being one of the most multicultural countries in the world, message diversification is more important now than ever before. IAB Canada’s Digital@Dusk event took […]
IAB Canada’s ‘Trust in the Digital Supply Chain’ 2020 Barometer Report indicates Data Integrity in the Hot Seat
The following additional areas were also probed in late January/early February, including Ad Blocking, Fee Transparency, Legally Compliant Data, Valid Traffic and legitimate Viewability metrics. Over 80% of the sample […]
2019 in Review: A message from IAB Canada President, Sonia Carreno
Dear IAB Canada Members, It is hard to believe another year has passed, and what a year it has been! As 2019 comes to a close, I would like […]
2018 Canadian Internet Ad Revenue is projected to rise by over $945 million to $7.7 Billion
Canadian Internet Ad Revenue continued its remarkable, double-digit growth in 2017, rising sharply by $1.3 billion or +23% to $6.8 billion, 9% over forecast. Mobile revenue continues to drive a […]