Did you miss the Year of Mobile?
2014 was the year for Mobile according to the 2014/15 IAB Canada Revenue Survey released in June 2015. With a 111% growth rate in 2014, it’s more important than ever […]
IAB Canada Releases Best Practices to Eliminate Non-Human Traffic Inventory Sources
At the end of 2014, IAB Canada put together a task force and asked them to examine the issues surrounding the growing problem of non-human traffic in the digital advertising […]
HTML5 Creative Contest: We Have a Winner!
Last month, IAB Canada sponsored a contest to showcase the most innovative cross-device advertising campaigns created using HTML5. We’re happy to announce Jawad Shahid, Lead Digital Producer and Matt Mazierski, […]
IAB Canada Announces New President
Sonia Carreno to lead Interactive Advertising Bureau of Canada into exciting new chapter The Interactive Advertising Bureau of Canada (IAB Canada) announced today that Sonia Carreno will be joining as President […]
2014 Student Social Media Survey
In August-September 2014, IAB Canada surveyed students about their social media habits. The survey was shared with five colleges & universities distributed via their professors and instructors, with further encouragement […]
Canada’s Changing Media Landscape – CMUST 2014 – English Canada
By Rob Young, Sr VP Director of Insights and Analytics, PHD Canada IAB Canada has commissioned PHD Canada to prepare a “Canadian Media Usage Study” each year for over a […]
Don’t Miss Out On Amazing Media Research at the Upcoming X-Series: Metrics!
IAB Canada is excited to bring you X-Series: Metrics, December 4th 2014 in Toronto. The event will be filled with ground-breaking Canadian media research and industry leading presentations from senior […]
IAB Canada Welcomes Three New Board Members
IAB Canada gains three new board members, with the addition of Hope Bagozzi, Senior Director of Creative and Digital Innovation at McDonald’s Restaurants of Canada, Brandon Grosvenor, Vice President of […]
Non-Human Traffic & Illegitimate Bots
IAB Canada is raising attention to the issue of non-human traffic: meaning illegitimate ‘Bots’, being counted as actual traffic. Legitimate Bots exist to perform helpful functions, are well known and […]
IAB Canada at the ARF Audience Measurement 9.0 Conference
Leadership in Cross-platform measurement and data analytics advances characterized the ARF’s A.M. 9.0 Conference, June 8-10 ‘2014, attended by Steve Rosenblum. The New York based Advertising Research Foundation’s ninth annual […]