New Members Appointed to the IAB Canada Board of Directors
Paul Burns and Claude Galipeau appointed to the Board of Directors, IAB Canada. The Board of Directors is please to announce the appointment of Paul Burns, Vice President, Digital Media […]
A Strong Q4 Finish For Canada’s 2013 Programmatic Trading Market
In its Q4-2013 Quarterly Report on the Canadian Programmatic Trading Market, Media Experts recorded the steady growth of an ebullient RTB market characterized by lower priced CPMs and increased trading […]
It’s Time To Improve Our Mobile Advertising
Dear Advertising Industry, We’ll just say it: It’s time to improve our mobile advertising. In a medium that’s all about movement, our ads are inert. With consumers accustomed to content […]
IAB Canada 2014 – Save the Date!
Each year marketers, advertisers, publishers, advertising agencies, as well as technologists, data scientists, and entrepreneurs come together at IAB Canada thought leadership events with the shared interest of elevating the […]
X-Series RTB Montreal – What did we learn?
On October 29th, IAB Canada’s Quebec committee put on a local X-Series event in Montreal around Real Time Bidding and the programmatic space. It was a half day comprised of […]
Registration is Open for the Canadian Ad Choices Program
Consumers will now have access to more information and greater control over ads displayed to them based on their online behaviour. All parties involved in the collection and delivery of […]
Digital Media Sales Certification Update
IAB Canada is proud to highlight 47 Canadians who have obtained their Digital Media Sales Certification (DMSC) from IAB in the US so far in 2013. These certified digital media […]
Facebook, YouTube, Twitter, LinkedIn & Google+ together for Advanced Social Media Marketing training in Montreal.
The big five social networks present at IAB Canada’s advanced social media marketing training day in Montreal on October 23rd. Experts from Facebook, YouTube, Twitter, LinkedIn, and Google+ will each […]
IAB Canada releases the 2012-13 Internet Advertising Revenue Report
Canadian Internet Ad Revenues exceed 2012 forecast, hitting $3.1 billion, significantly narrowing TV’s lead – $3.4 billion forecast for the Internet in 2013. The Interactive Advertising Bureau of Canada today […]
IAB Canada Education Update
We have been very busy on the education front in the last 6 months and plan to be as busy in the next! We have trained over 640 people since […]