The Enormous Influence of Transaction-Based Digital Media
IAB Canada’s eCommerce Week Kick-Off This week, IAB Canada celebrated eCommerce in a big way. Over the course of three days, we explored the global shift to eCommerce and how […]
Addressing Addressability – A Defining Moment for Digital Media
Making smart media buying decisions depends on having a deep understanding of your audience. Looking at consumer journeys and delving into segmentation strategies is a critical part of the planning […]
Shining the Light of Transparency on Ad Fraud
A Report from IAB Tech Lab Reboot Day two of the IAB Tech Lab Reboot conference explored the best weapon we have against ad fraud – transparency. Over the years, […]
eCommerce – Locked & Loaded
Driving the Digital Media Market Forward IAB Canada is looking forward to hosting an incredible deep dive into the world of online sales at eCommerce Week taking place on September 22-24th. It seems that every conversation these days somehow touches on […]
Not your Grandma’s eSports
Catching up with Enthusiast Gaming As eSports has gone from quietly gaining momentum to crossing the threshold into mainstream in Canada and the Globe, we felt it was time to […]
IAB Tech Lab – Key Advancements for the Digital Advertising Industry
Enhanced Publisher Security – IAB Tech Lab Releases SafeFrame 2.0 Secure Ad Container This week, SafeFrame 2.0 was released for public comment for a 60-day period until September 28. SafeFrame […]
IAB Canada Thought Leader Spotlight – Roku on Streaming in Canada
After an action-packed immersion into Advanced TV last week, we caught up with Roku’s Director of Ad Measurement, Gaurav Shirole, and asked some follow up questions about the streaming future of […]
Our Community Supports Diversity
It is our sincere hope and expectation that 2020 will be remembered among other things, as a pivotal moment of action against passive contributions towards long-present systemic racism and other civic […]
Streaming Goes Mainstream – IAB Canada Wraps Up Advanced TV Week
Over the past four days we’ve explored the rapidly evolving advanced television landscape with 30+ industry leaders from the broadcasting, agency, ad tech and research community. As we listened throughout […]
IAB Canada Policy Update
With the focus in Ottawa shifting back to the PMO’s mandate letters, things are heating up on a policy front. Here is a short summary of some of our current […]