Technical Industry Overhaul – IAB Tech Lab’s Priorities for 2020
This week, Jill Wittkopp and Jordan Mitchell presented a comprehensive report on the state of the four robust areas of focus for the technical standards arm of the IAB global […]
IAB Canada Moves Towards Re-Wiring Industry Taxonomy
At this week’s annual State of the Nation event, IAB Canada announced its commitment to encouraging the industry to revise vocabulary to eliminate systemically inappropriate references and to use terms […]
Elections Canada Seeks Input from IAB Canada on Federal Election Consultations
As anticipated earlier this year, Elections Canada has reached out to IAB Canada regarding their upcoming consultations on the elections process as it pertains to digital advertising in Canada. We […]
Tag! Kids are It and so is Every Brand Online
We’re quickly approaching 3 months of school closures, half of the world’s children are stuck at home and a full reopening is still months away. There has never been a […]
Re-architecting the Future of Digital Advertising
We’re now two weeks away from IAB Canada’s yearly cross-country State of the Nation event. This year, from coast to coast we’ll be gathering virtually for townhall style discussions around […]
IAB Canada Doubles Down on Domestic Media Support with #NosMediasLocaux/#OurLocalMedia
This week the IAB Canada sub-committee for local media met to discuss progress on the domestic media initiative we have been working on over the past few months. Our efforts […]
Accumulated Covid-19 Impact on Media Spend Reported while Secondary News Crisis Explodes on the Scene
While discussions accelerate around re-opening the economy and we speculate on how the next few months will look, IAB Canada continues to track the impact Covid-19 is having on our […]
IAB Condemns President Trump’s Historic Executive Order against Digital Platforms
On Thursday, in response to new fact-checking initiatives launched to increase transparency on social media, President Trump signed an executive order seeking to curtail protections that have been in place […]
Why Corporate Training is Vital to an Organization’s Health & Potential
As the digital advertising marketplace grows in complexity every day, staying on top of evolving best practices, technologies and new opportunities has never been more challenging. While IAB Canada offers […]
New Advertising Policies and Guidelines from Health Canada to protect Canadians during COVID-19
As the World Health Organization declared the global outbreak of COVID-19 a pandemic, Health Canada took urgent measures to protect consumers from illegal, false or misleading advertising of products claiming […]