The State of Privacy
As we prepare for our June 17th State of the Nation discussion, we are delving deeply into the topic of privacy. In recent weeks, media headlines have been drawing attention to […]
IAB Canada Thoughtful Digital Leadership Featured Articles
IAB Canada Publisher Community Rallies Together to Support Canadian Charitable Efforts IAB Canada is excited to share a new community initiative designed to help brands support critical NGO efforts in […]
IAB Canada Policy Update
Local Media Initiative As announced in April, IAB Canada is in the process of developing a new local media database to serve as a whitelist that will provide local content with a […]
GEN Z is so over “these difficult times”
This week’s Community Uninterrupted discussion put the spotlight on Gen Z and their changing attitudes towards brands during the Covid-19 crisis. Chris Stefanyk, Head of Brand Partnerships at Wattpad, a Canadian creative studio platform that discovers […]
Community InSight – Thoughts from our community
Dear IAB Canada Community, Over the past few months, I find myself inspired by our Community Uninterrupted content as it continues to provide awesome insights to our members and industry […]
Support for Canadian Local Media in Full Force
Over the past months, IAB Canada has reported on a major industry dilemma regarding the dangers of ad blocking and its impact on the access to reliable journalism. Millions of Canadians continue […]
Audio is Having a Moment – Are you Listening?
Thanks to the increasingly connected lives of consumers, audio has officially reached critical mass and a broader pattern of smartphone use combined with a more connected mobile lifestyle, has positioned […]
Captain’s Log Week #8 Shows Evidence of Calming
IAB Canada presented its third wave of reporting on the impact of Covid-19 to digital advertising budgets in Canada this week during a Community Uninterrupted session. The report was launched […]
IAB Canada Launches Local News & Content Allowlist Initiative
Last month IAB Canada reported on a major industry dilemma regarding the dangers of ad blocking and its impact on the access to reliable journalism. Millions of Canadians continue to […]
Project Rearc – the Work Begins.
IAB Tech Lab kicked off Project Rearc with a series of global task force meetings over the past two weeks. This group consists of members and non-members with a goal […]