Mainstream Metrics and Multicultural Media – Digital@Dusk: Vancouver
Written by: Melody Lin With Canada being one of the most multicultural countries in the world, message diversification is more important now than ever before. IAB Canada’s Digital@Dusk event took […]
Re-imagining Digital Media at Business of Digital: Road Map to a Trusted Supply Chain
Written by: Polina Moliboga-Fuchs Transparency, brand safety, trust and measurement were some of the key topics unpacked at IAB Canada’s first event of the year entitled ‘Business of Digital: Road […]
IAB Canada’s ‘Trust in the Digital Supply Chain’ 2020 Barometer Report indicates Data Integrity in the Hot Seat
The following additional areas were also probed in late January/early February, including Ad Blocking, Fee Transparency, Legally Compliant Data, Valid Traffic and legitimate Viewability metrics. Over 80% of the sample […]
IAB Canada Policy Updates
2020 is gearing up to be another year fueled by policy changes and IAB Canada is working extremely hard to ensure that the voice of the digital advertising industry is heard. […]
Come Together – Avoiding the Post Cookie-Pocalypse Walled Gardens
This month the industry was busy with commentary on Google’s announcement around ending support for third-party cookies in the Chrome browser by 2022 or sooner. Google communicated its intention to […]
An Update on the Currency of Talent
Securing and retaining the right talent is tough, at all levels. Over the years, the knowledge and skills required for even entry level positions in the field of online advertising has elevated beyond […]
IAB Canada Policy Update
Privacy: On November 18th, the IAB Tech Lab released version 1.0 of the technical specifications for the IAB CCPA Compliance framework and encouraged digital property owners and ad platforms to […]
Data Night: The Evolution of Data & Future Implications
When it comes to data, the only thing we really know is that it is indispensable to our industry. The future of data? Well, there’s a lot of speculation on […]
IAB Canada Announces New Board of Directors & Council Leads for 2020
IAB Canada was pleased to announce the newly elected digital leaders to the Board of Directors at the AGM meeting this week. Also confirmed, were the newly elected Chairs of […]
IAB Canada is Seeking New Board Members for 2020
Help Shape the Future of the Digital Advertising Industry in Canada by joining the IAB Canada Board of Directors! Lean-In to Powerful Digital Leadership IAB Canada Board Membership brings together […]