Moving Away from “More” of the Same – Turning up the Volume on Innovation
True innovation is not the same as an improvement on an existing model (although it’s an iterative process that can take decades to materialize). Creating a thunderous record-scratch that compares […]
Data: The Good. The Bad. The Ugly.
The topic of data fuels our industry, and our fascination with the concept of what makes good, bad and ugly data, drove our Data Analytics committee to assemble case study […]
ChatBots – Making a Comeback with Conversational Banner Ads
By 2020, 85% of consumer interactions will be conversational in nature. But not with a human (Gartner). This reality has several implications that could affect how advertisers develop communication strategies […]
IAB Canada 2019 Buy-Side Salary Survey Results are In
Attracting and retaining talent continues to be a major challenge for organizations in the Canadian digital advertising marketplace, especially when searching for employees with high demand skill sets like research, […]
IAB Tech Lab Tackles Data Transparency
As presented at this year’s IAB Canada State of the Nation, IAB Tech Lab has officially released the very first of its kind DataLabel.org industry initiative, to provide all industry […]
IAB Canada Policy Update
Bill S-228/Marketing to KidsThe Senate has adjourned for the Summer and Bill S-228 was not passed into law. The Senate has officially run out of time to pass this proposed […]
Member Seminar Series: A Deep Dive into DOOH
We know digital moves fast and can be complicated, so to help our members keep up with the latest digital platforms and tactics we’re introducing an all new series of seminars. […]
A New Generation
With crises like that of the credit crunch, 9-11, new presidents and mayors alike, looming environmental decay and the stress of A.I. taking over future employment, this segment has had […]
Prime Minister Trudeau Unveils the Canadian Digital Charter – Sparks Hope for Industry Collaboration
This month Prime Minister Trudeau announced a new Canadian Digital Charter that was designed to deliver innovation and consumer protection to Canadians. The charter includes several principles to address hate […]
IAB Canada State of the Nation – In the Trenches for Real Industry Conversations
IAB Canada kicked off the annual State of the Nation summit in Toronto this month. The event takes place across Canada, offering the industry a level-setting, up to date narrative […]