The State of Brand Safety in Canada: 2019 Barometer Report Highlights
The findings from our 2nd annual Brand Safety Barometer report were presented this week at the Business of Digital – Brand Safety Event in Toronto. The report confirmed our member […]
IAB on the California Consumer Privacy Act: The Tip of the Iceberg
Coming back from IAB’s Annual Leadership Summit this month, one of the key areas of discussion was the unanimous worry amongst industry leaders that the CCPA was only the beginning […]
3 Key Themes Shaping the 2019 Digital Media Agenda – Notes from the IAB Annual Leadership Summit
IAB hosted its Annual Leadership Summit in Phoenix this month. The event was a gathering of over 1,000 thought leaders in digital media discussing the most pertinent opportunities and challenges […]
Currency of Talent – The Business of Digital Takes on HR Industry Challenges
Our Business of Digital series kicked off this week with The Currency of Talent edition here in Toronto. The afternoon was packed with insights and thought-provoking discussions from some of […]
Securing the Supply Chain 2019 – Progress through Collaboration & Adoption
Over the past few weeks there have been several articles in circulation on the topic of claimed internet fakery. The various complaints included metrics, non-human audiences, illegitimate content, counterfeit inventory […]
2018 Canadian Internet Ad Revenue is projected to rise by over $945 million to $7.7 Billion
Canadian Internet Ad Revenue continued its remarkable, double-digit growth in 2017, rising sharply by $1.3 billion or +23% to $6.8 billion, 9% over forecast. Mobile revenue continues to drive a […]
Business of Digital: Report on Data – Event Recap
The 5th annual “Business of Digital: Report on Data Conference” was a fitting highpoint for IAB Canada to conclude 2018. The proceedings kicked-off with the launch of the amazing 2018 […]
Political Ads – Bill C-76 and How Online Advertising is Impacted
Another rapidly moving Bill has emerged out of Ottawa with limited industry input to help inform and mitigate unintentional negative impacts on the online advertising industry in Canada. Bill C-76 is […]
IAB Canada Publisher Media Kit
The Most Comprehensive Canadian Digital Media Buying Guide of its Kind IAB Canada is very excited to announce the imminent release of a – first of its kind Publisher Media Kit, to […]
Data Night – A Deep Dive into New Data Models, Talent and A.I.
We are so excited to share some insights from the launch of “Data Night”, a new event series that took place in Toronto on October 10th. The inaugural evening event […]