Ad Tech and Blockchain –The Industry needs to Walk and Chew Gum
As one of IAB Canada’s 2018 State of the Nation themes, we discussed the inevitable role that Blockchain design will have on our sector. Blockchain has great potential to add […]
Blocking 500 Million Users Is NOT Easier Than Complying With GDPR
On the launch of the GDPR on May 25th, 2018, millions of EU citizens were blocked from content by North American web properties. This headline is alarming for several reasons. […]
The Industry Needs to Walk and Chew Gum
We kicked off 2018 citing that one of our greatest challenges this year and the coming few, will be to recognize the opportunities offered through Blockchain technology while maintaining the […]
IAB Canada’s May Media Darling – Digital Out of Home / Location Based Advertising
IAB Canada hosted the Business of Digital – Location Based Advertising in Toronto and Montreal this month. Both events were sold out and the conversation was remarkably advanced considering the […]
IAB Tech Lab Acquires DigiTrust – Welcome Home!
IAB Tech Lab announced yesterday that it has purchased DigiTrust, a non-for-profit adtech-focused group that has been working on establishing a standardized ID that can be shared with publishers to […]
Can you Hear Us Now? Audio Advertising on the Rise…
In 2017, IAB Canada formed a new Audio Advertising Committee. There was immediate interest and the group’s conversations are broad in topic matter. From the rapid evolution of traditional radio […]
Marketing to Kids – An Industry Response to Health Canada and B-228
IAB Canada has been working with the Canadian Advertising Coalition to support a comprehensive industry response to the legislative development of banning food and beverage advertising to children. As part […]
Getting Ahead of the GDPR – Rapid Progress in Digital Advertising
IAB Canada conducted a GDPR Privacy Workshop this month to bring members up to speed on the fast-approaching enforcement date of May 25th, 2018. Yves Schwarzbart, Head of Policy & […]
IAB Tech Lab Releases Open Measurement Software Development Kit
The IAB Tech Lab has released the first version of OM SDK for General Availability The OM SDK is a set of tools designed to seamlessly facilitate third-party viewability and […]
GDPR Compliance Framework – IAB Canada Working Group Call-Out
Earlier this month, IAB Europe released the new GDPR compliance framework for international public commentary. IAB Canada has called out for a small working group to help consolidate member feedback […]