The New Order of the CTV Supply Chain Authorize. Authenticate. Verify.
As media dollars in North America begin to shift to Connected TV, securing the CTV supply chain has become top of mind. The Tech Lab has already extended several of […]
Pinterest, Takes a Front Seat in the eCommerce Space
With millions of dollars being invested in eCommerce enablement, discovering new channels to stimulate lower funnel activity is top of mind for marketers engaging in advanced online media strategies. As we lock […]
The Science Behind Creative Effectiveness
While the industry re-arranges the deck chairs on addressability in a cookieless media supply chain, advertisers, as a critical part of their strategy to shore up first party data and loyalty, are […]
All Bets Are On
Bill C-218 and New Provincial Standard On June 22, 2021, the Senate passed Bill C-218, the Safe and Regulated Sports Betting Act, which will amend the Criminal Code to allow provincial governments to determine […]
Quality Digital Marketing is Landing in 2022
Faced with imminent removal of one of the most valuable tools in the digital marketer’s toolkit, it was music to the industry’s ears to hear that Google was delaying its […]
Avoiding Privacy Patchwork & Tracking Elections Ads
Canada’s proposed privacy legislation, Bill C-11’s life was cut short with the call of the federal election. While the feds may have pushed pause on upgrading PIPEDA, the provinces continue to press for major amendments to their privacy legislation. Most […]
Setting the Gold Standard for the Digital Media Supply Chain in Canada
At a time when the industry faces pressure from international regulations, consumer demands and increased advertiser scrutiny, the supply chain must impose self-regulatory standards on itself to ensure it remains […]
IAB Tech Lab Launches the Transparency Centre to Further Enable Supply Chain Accountability
Effective transparency requires infrastructure to support it and this week, IAB Tech Lab hit a major milestone with its launch of the highly anticipated Transparency Centre. This first of its kind central hub is a […]
Fast and the Furious – The Countdown to Canada’s 44th Federal Election
With 5 days down and just over 30 to go before we head to the polls to exercise our civic duty, we are officially experiencing the shortest election period in […]
The Future is Frictionless
With just a few weeks left of summer, fall collections are appearing in shop windows and marketers are putting their strategic visions into full practice. After a two-year push towards […]