Points on Predictive Loyalty
Data month continues at IAB Canada and as we prepare for our Report on Data event on November 30th, we have been connecting with some of our valued members to […]
Non-Fungible Facts on NFTs for Digital Advertising
Non-Fungible Tokens (NFTs) are starting to get a lot of attention in the world of content and not surprisingly, it has cascaded into our digital advertising universe as a potential […]
Breaking News – The Future of News is Bright
News in Canada and around the world has had an incredible journey in digitization era. From its early adoption of digital channels to produce and distribute relevant content to Canadians, […]
A Spotlight on Effective Creative
A recap of ‘The Art of Effective Digital Advertising’ submitted by IAB Canada contributor: Polina Moliboga-Fuchs This afternoon’s focus was on a creative unit. How to place it, where to place […]
IAB Tech Lab Releases Critical Identity Standards for the Supply Chain
Transparency continues to rule the day at IAB Tech Lab. As the industry readies for a world without third party identifiers a new critical framework has been released to lend […]
Privacy Deniers Beware – The Race to Compliance is On
With the Liberal government retaining power, the PIPEDA makeover is sure to stay at the top of the agenda. Meanwhile, Quebec’s new Bill 64 and the ongoing consultations in other provinces to […]
IAB Tech Lab Launches New Security Protocols and Paves the way for Contextual CTV
Hot out of the IAB Tech Lab are two important new initiatives designed to make the digital ecosystem more seamless, transparent, and secure. ads.cert 2.0, an initiative that uses cryptographic technologies to secure transactions end-to-end and […]
Elections Advertising – A Social Affair?
As the 2021 election comes to a close with the Liberal government surviving but unable to secure the majority vote, we are already looking at the implications on our industry. […]
Unboxing Canadian eCommerce
This week, IAB Canada hosted their second annual Business of Digital event covering all aspects of eCommerce in Canada. The half-day event was packed with stimulating presentations and practical insights […]
Provincial Privacy Patchwork Looms as Quebec’s Bill 64 Reaches Royal Assent
Complying with privacy legislation in Canada has reached a new level of complexity this week, as the Quebec provincial privacy Bill 64, which aims to modernize the protection of personal […]