The Big Gamification in Canada
IAB Canada hosted a Business of Digital Marketing to Gamers event on January 20, 2022, taking in solid insights about the Canadian gamer landscape and its enormous potential for sweet-spot engagement across […]
Global Privacy Project to be Released for Public Commentary Q1 2022
As the digital advertising industry prepares for a cookieless reality and increasingly complex privacy legislation, the need for a technology-neutral method for delivering meaningful consent has become increasingly urgent. In response, local IABs, the IAB […]
IAB Canada Annual 360 Media Survey Delivered
We are happy to announce that, once again, IAB Canada has completed the delivery of the 360 Study for all participating sponsors. Since 2014, we have been conducting this invaluable annual benchmark research […]
Back Online – Literally.
By all accounts, the industry has come back online after a much-needed winter break. Many members are starting to reach out to get a sense of what we anticipate seeing […]
IAB Canada Releases Diversity, Equity and Inclusion Podcast
IAB Canada is proud to release our Diversity, Equity, and Inclusion Podcast. This four-part series, powered by Triton Digital’s Omny Studio, is the first step in our commitment to foster a more […]
Problematic Privacy Reform – Therrien’s Annual Report to Parliament
Today Commissioner Daniel Therrien of the Office of the Privacy Commissioner (OPC) presented his office’s annual report to Parliament on the Privacy Act and the Personal Information Protection and Electronic Documents Act […]
IAB Tech Lab’s Roadmap of Standards for a Brighter (more transparent) Future
After Google hit pause on cookie deprecation this summer, the digital advertising industry took a collective breath and then promptly got back to work. One industry expert at this weeks’ […]
Resolve for Privacy Reform in 2022
As we head into the holiday season, privacy legislators are working double-time to pass stringent legislation with a goal of increased transparency and consumer control. Since September’s passing of Bill- 64, the new privacy legislation for la […]
Rogers With the Home Field Advantage
Data month continues at IAB Canada and as we prepare for our Report on Data event on November 30th, we have been connecting with some of our valued members to […]
Developing a Framework for Ethical AI in Advertising
IAB Canada has noted an increased interest in the implications of AI in advertising and the ripple effect of the specific GDPR AI regulations that have made their way across […]