Non-Fungible Facts on NFTs for Digital Advertising
Non-Fungible Tokens (NFTs) are starting to get a lot of attention in the world of content and not surprisingly, it has cascaded into our digital advertising universe as a potential […]
Breaking News about The Promising Future of News
As we reflect on 2021, it is clear that it was a watershed moment for the news sector. Growing awareness of the critical importance to preserve news and the incentive […]
Enabling Brands for Good Through Blockchain
Last week’s IAB Canada Community Uninterrupted event featured Founder CEO of WhatRocks, Njara Zafimehy, along with Director of Marketing Strategy at Lactalis Canada, Sameera Narang. Together, they shared how their collaboration […]
Breaking News – The Future of News is Bright
News in Canada and around the world has had an incredible journey in digitization era. From its early adoption of digital channels to produce and distribute relevant content to Canadians, […]
A Spotlight on Effective Creative
A recap of ‘The Art of Effective Digital Advertising’ submitted by IAB Canada contributor: Polina Moliboga-Fuchs This afternoon’s focus was on a creative unit. How to place it, where to place […]
IAB Tech Lab Releases Critical Identity Standards for the Supply Chain
Transparency continues to rule the day at IAB Tech Lab. As the industry readies for a world without third party identifiers a new critical framework has been released to lend […]
Privacy Deniers Beware – The Race to Compliance is On
With the Liberal government retaining power, the PIPEDA makeover is sure to stay at the top of the agenda. Meanwhile, Quebec’s new Bill 64 and the ongoing consultations in other provinces to […]
IAB Tech Lab Launches New Security Protocols and Paves the way for Contextual CTV
Hot out of the IAB Tech Lab are two important new initiatives designed to make the digital ecosystem more seamless, transparent, and secure. ads.cert 2.0, an initiative that uses cryptographic technologies to secure transactions end-to-end and […]
Elections Advertising – A Social Affair?
As the 2021 election comes to a close with the Liberal government surviving but unable to secure the majority vote, we are already looking at the implications on our industry. […]
Unboxing Canadian eCommerce
This week, IAB Canada hosted their second annual Business of Digital event covering all aspects of eCommerce in Canada. The half-day event was packed with stimulating presentations and practical insights […]