Decoding Data Management with CDPs – A Spotlight on Unity
“The amount of customer data doubles every two years, but 99% of new data is never used, analyzed or transformed to drive customer experience” – MIT As consumers demand more […]
Automated Supply Chain Validation – IAB Tech Lab Launches New Service for Publishers
IAB Tech Lab announced last week their newly released automated service for publishers’ Supply Chain Validation. This service allows publishers to validate authorized sellers of their inventory by verifying their ads.txt (authorized […]
Making Sense of the Privacy Patchwork – IAB’s Cross-Jurisdictional Analysis
IAB gathered over 150 legal experts from eleven jurisdictions around the globe to examine how jurisdiction-specific privacy laws apply to the digital advertising industry. This team of privacy rock stars […]
The Campaign for Tech-Friendly Election Legislation Continues
Prior to the last federal election, Bill C-76 was amended making it mandatory for advertisers to register any campaign-related issue message in addition to the standard political ads we are […]
Digital Reach Gets a Makeover
This week’s Business of Digital “Digital for Reach” event left the Canadian online advertising community with a lot to think about and to celebrate. While the industry works against the […]
Another Tool for the Toolkit – An IAB Canada Guide to CDPs released today!
As we work to help our members prepare for Cookie Independence we are excited to release our latest guide that covers an emerging ad tech must-have, the Customer Data Platform […]
Meta-Data Creative Tagging & Diversity in Media Buying – A Cannes Lions Perspective
Cannes Lions 2021 wrapped up last week and the festival was once again, packed with informative content and a spotlight on the world’s most exciting advertising creative. One session that […]
The Industry Gets a Cookie Break
Big news out of the Google Sandbox today with their announcement to delay Chrome’s cookie-blocking privacy plan until late 2023. Chromes Privacy Engineering Director, Vinay Goel wrote in his early […]
IAB Canada Celebrates DESA/nabs Positive Disruption
Thoughtful Digital Leadership While the advertising industry starts to show positive signs of recovery from the global pandemic, we are seeing an emergence of services that are designed to work […]
Schools out for Summer – Unless you Work in Privacy
As summer begins to heat up, so are the conversations around Canadian privacy legislation. In Commissioner Daniel Therrien’s 30-page response to ISED’s proposed Bill C-11, he made it clear that […]