Moving Towards Media Strategy That Reflects Canada’s Cultural Diversity
According to Statistics Canada, 1 in 5 Canadians are born outside of the country, ranking Canada as the 4th highest immigration country in the world! Understanding cultural diversity within the Canadian landscape has become an important focus for brands as […]
Ontario Proposes New Privacy Regulation
IAB Canada received a letter today from The Honourable Lisa Thompson, Minister of Government and Consumer Services in response to our submission to the Government of Ontario on strengthening privacy protections in Ontario’s private sector. Concerned that […]
Cannes Lions – The Creative Canary in the Coal Mine
Cannes Lions kicks off next week for another year of virtual content that focuses on the hottest trends in advertising. The annual festival celebrates the best creative in the world […]
Whiplash from Amendments to the Ontario Election Finances Act
Ontario Government deals a major blow to third party advertisers This week saw a lot of back and forth on amendments to Ontario’s Election Finances Act (the “Act”) and IAB Canada’s policy team has been paying close attention to the […]
A Bird’s Eye View on Cultural Trends in Everyday Conversations on Twitter
We live in a day and age where consumers have the power to shop anywhere, anytime and to a certain extent, any way they want. Today’s consumer is not only […]
Final Policies for Canadian Privacy Framework Released
IAB Canada proudly released the finalized version of the TCF Policies for Canada. The completion of these policies is an important step towards contributing to a global approach to responsible, privacy-protected media transactions. As […]
The Canadian Media Supply Chain Gets a Health Check
Highlights from the IAS H2 2020 Media Quality Report Reflecting on an unprecedented year of lockdown with significantly increased screen time generating massive volumes of ad impressions, IAS joined IAB Canada’s […]
Premium Publishing and its Unique Role in the Pursuit of Reach
We’re putting the finishing touches on our agenda for the next Business of Digital seminar entitled “Digital for Reach”. This half day event is free to all IAB Canada members […]
A Big Week for Universal IDs
UID 2.0 Now Open Source through IAB Tech Lab and IAB Canada Releases Guide to Unified IDs The source code for UID 2.0 has officially landed at IAB Tech Lab. This week, the developer […]
Mastering The Science of Consent
The topic of consent stole the show at this week’s State of the Nation event. Kicking off with a discussion on the rapidly changing landscape, IAB Canada shared the second wave of the iOS 14.5 Opt-in Barometer Report to […]