Shaping the Future of Digital Advertising: Insights from IAB Canada’s Enterprise Event
The recent Enterprise Event rallied the Canadian digital advertising community to tackle the industry’s most pressing challenges. Held at Toronto’s iconic The Great Hall, the event fostered collaborative discussion with IAB Canada members as well as panel discussions led by industry leaders.
Unlocking AI’s potential in Marketing Education – A conversation with Sonia Carreno
In a recent online interview with ME +ai’s Liz Oke, Sonia Carreno, President of the Interactive Advertising Bureau of Canada, spoke about the profound influence of artificial intelligence (AI) on […]
Canadian Perspectives on AI: Report Highlights Trust, Regulation, and Inclusion
Artificial intelligence (AI) is poised to bring about positive social changes, yet ensuring its responsible and ethical implementation remains a top priority. TELUS, a leading telecommunications company dedicated to responsible […]
IAB Canada Releases First in a Series of AI Impact Industry Papers – How AI Impacts Digital Advertising: Search
Artificial Intelligence has played an integral role in performance marketing for many years. AI-powered platforms have revolutionized how consumers use search and consequently transformed search advertising. This industry paper explores […]
IAB Canada – Policy Update
Countdown to Quebec Privacy Compliance The bulk of Quebec’s new privacy law requirements come into effect on September 22nd and according to a recent survey of 100 plus organizations, conducted […]
How Marketers Can Leverage AI to Unlock the Full Potential of Data at Massive Scale
Last week the house was packed at our annual State of the Nation. Bringing together our fantastic community and an agenda packed full of industry experts, we discussed some of […]
No AI Here
The Canadian media and marketing industry is alive with dynamic talent, innovation and design thinking. Underpinning our industry, is an impressive group of legendary individuals who have dedicated their careers […]
Generation AI
A lot has happened in the past few months and if you blinked, you may have missed one of the ad industry’s most profound growth spurts. From the launch of […]
Let’s Chat(GPT) about AI
Elon Musk has often been quoted on his thoughts about artificial intelligence and how it will change the world. Filed neatly under “told you so”, Elon’s pet project – OpenAI […]
All Signs Point to First-Party Data and Conversations on Readiness
Cookie deprecation is changing everything. The most profound impact to marketers will be the way in which they manage their data in the absence (or major diminishment) of third-party sources. […]