The Wisdom Behind Sophi.io and The Globe and Mail
While regulators are busy setting up legislative parameters for Artificial Intelligence, the online ad industry continues to innovate using AI to enhance reach and address the right audiences. National publisher […]
Future Gazing: The Role of AI in Advertising
A conversation with Scibids Internet ad revenue exceeded 12.3 billion Canadian dollars in 2021, with a staggering 51% of ads being served programmatically (according to our IAB Canada 2021 Ad […]
Unboxing Canadian eCommerce
This week, IAB Canada hosted their second annual Business of Digital event covering all aspects of eCommerce in Canada. The half-day event was packed with stimulating presentations and practical insights […]
The Future is Frictionless
With just a few weeks left of summer, fall collections are appearing in shop windows and marketers are putting their strategic visions into full practice. After a two-year push towards […]
IAB Canada Releases “Guide to Modernized Contextual Advertising”
As a second installment of the “Moving Towards Cookie Independence” series, the Guide to Modernized Contextual Advertising covers critical developments in the area of AI and machine learning that are contributing to […]
AI Gets Real – IABs Internationally Crack Use Cases and the Future of Machine Learning
As the industry moves towards the era of privacy-first data, the engine that will drive the future of digital advertising will be the implementation of AI and machine learning. With first party […]