IAB Tech Lab Releases Ad Creative ID Framework to Improve Connected TV Advertising Experience for Consumers and Brands
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the Ad Creative ID Framework (ACIF). This framework supports the use of registered creative IDs that persist in cross-platform digital video delivery, in particular Connected TV (CTV) environments.
IAB Europe Delves into The Digital Details at Interact
IAB Europe held its annual Interact conference in Milan last week. The event brought together a broad network of European stakeholders to address serious questions about the digital advertising industry with sharp discussions.
Canadian CTV Landscape: Insights from Amazon Ads and Kantar’s ‘Connected Consumers’ Report
Connected TV (CTV) has emerged as a way for advertisers to interact with these customers in a way that allows them to not only reach but connect with audiences through quality content.
A recent report from Kantar and Amazon Ads titled “Connected Consumers Canada” highlights the growth and engagement of the CTV audience, and emphasizes the importance of connecting with customers with the right message at the right time.
Getting the Full Picture – New Tools to Unearth Audiences on CTV
CTV in Canada is on the rise. Our latest revenue survey showed a conservative estimate of $658M in 2022 and we expect to see continued growth given the steady uptake […]
Doing Business on CTV
IAB Canada continues to track the B2B market as trends emerge that are forcing marketers to rethink the usual tools of the trade to reach these elusive audiences. Given the […]
Industry in Sessions – Notes from On-the-Ground
As we settle into the back-to-school season, our industry is also in deep learning mode. Two rising media stars are competing for centre stage in every discussion – both present […]
IAB Canada Briefing – Connected TV in Canada
AVOD Gaining Ground with Canadian Viewers Reported by IAB Canada contributor Paolo Lacuna Last year, we had the privilege of featuring Dave Pauk, Samsung Ads Canada Regional Sales Director, who […]
Does Size Matter When it Comes to Video?
Six-second ads have proven to be extremely effective to connect with consumers across platforms like TikTok, YouTube, Pinterest, Snap and Meta properties. These short spots are able to create powerful […]
How Marketers Can Leverage the Smarts in Smart TVs to Reach Audiences
Everyone is talking about CTV. As inventory ramps up in Canada, advertisers are looking to better understand the opportunities. IAB Canada reached out to Derek Fung, Sales Manager at Samsung […]
Getting Ready for Sight, Sound & Motion
The IAB Canada crew is getting ready for our next Business of Digital event taking place March 29th in Toronto. Sight, Sound and Motion is all about new and existing […]