CTV Archives - Page 2 of 3

June 12, 2024

IAB Tech Lab Releases Ad Creative ID Framework to Improve Connected TV Advertising Experience for Consumers and Brands

IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the Ad Creative ID Framework (ACIF). This framework supports the use of registered creative IDs that persist in cross-platform digital video delivery, in particular Connected TV (CTV) environments.

May 30, 2024

IAB Europe Delves into The Digital Details at Interact

IAB Europe held its annual Interact conference in Milan last week. The event brought together a broad network of European stakeholders to address serious questions about the digital advertising industry with sharp discussions.

May 2, 2024

Canadian CTV Landscape: Insights from Amazon Ads and Kantar’s ‘Connected Consumers’ Report

Connected TV (CTV) has emerged as a way for advertisers to interact with these customers in a way that allows them to not only reach but connect with audiences through quality content. A recent report from Kantar and Amazon Ads titled "Connected Consumers Canada" highlights the growth and engagement of the CTV audience, and emphasizes the importance of connecting with customers with the right message at the right time.

November 30, 2023

Getting the Full Picture – New Tools to Unearth Audiences on CTV

October 19, 2023

Doing Business on CTV

September 14, 2023

Industry in Sessions – Notes from On-the-Ground

September 12, 2023

IAB Canada Briefing – Connected TV in Canada

September 7, 2023

Does Size Matter When it Comes to Video?

July 12, 2023

How Marketers Can Leverage the Smarts in Smart TVs to Reach Audiences

March 16, 2023

Tag: CTV