Report on Data 2022 – Event Recap
Written by Guest Contributor, Maryam Kakal IAB Canada wrapped up a busy year of events this week with the Business of Digital: Report on Data. Hosted in-person at the Scotiabank […]
The Picture is Clear with ACR Technology
The number of Smart TVs in Canadian households is rapidly growing, and the amount of TV viewership data potentially available via automatic content recognition (ACR) has risen accordingly. True to its […]
Netflix Flicks the Ad Switch
As Netflix moves full tilt towards developing their ad-supported service tier, they have announced their global technology partner that will be making it all happen. Microsoft has been named their […]
IAB Interact – Putting Things Into Perspective
IAB Europe Interact took place this week in Madrid. The flagship event packed a full agenda covering the state of online advertising in Europe. The lively discussions signalled some interesting […]
CTRL ATL – Media’s Inevitable Migration to Lower Funnel
There is no debate that digital media has impacted the purchase funnel in significant ways over the past 25 years – completely innovating the ways in which advertisers connect to […]
IAB Tech Lab Releases OpenRTB 2.6 For Public Comment
OpenRTB 2.6 Provides Incremental Improvements to Support Pod Bidding for Connected TV IAB Tech Lab has released OpenRTB 2.6 – the communication protocol that enables real-time buying and selling of […]
The New Order of the CTV Supply Chain Authorize. Authenticate. Verify.
As media dollars in North America begin to shift to Connected TV, securing the CTV supply chain has become top of mind. The Tech Lab has already extended several of […]