Game On! Highlights from the Canadian Gaming Summit Floor
This week, the Canadian Gaming Summit found its way back to Toronto after an over 5-year hiatus from the city. The energy and optimism amoung the crowd of over 1,000 […]
IAB Tech Lab Unveils Global Privacy Platform (GPP) to Consolidate Domestic and Global Privacy Signals for Digital Advertising
At yesterday’s State of the Nation event, we were thrilled to bring you the news that, after two years of collaboration with technical, legal and policy experts around the globe, […]
IAB Interact – Putting Things Into Perspective
IAB Europe Interact took place this week in Madrid. The flagship event packed a full agenda covering the state of online advertising in Europe. The lively discussions signalled some interesting […]
Let’s Change the Topic to Creativity – Cannes Lions Season Kicks Off
Finally, a reprieve from numbers, policy, and plumbing – Cannes Lions season is upon us! The media side of the advertising business rarely has the time to reflect on the […]
New Standards Released for In-App Ads
IAB Europe’s recent Guide to In-App Advertising shares an eMarketer estimate of 89% of mobile usage time now spent in-app. The pandemic contributed greatly to the tremendous growth of digital and […]
Digital Media & Its Luxury of Value Layers
As the world of measurement continues to turn, discussions within our council groups and at our upcoming State of the Nation event, are centred around currencies and layers. We’ve come […]
Betting on Advertiser Ad Bingeing – Netflix Ads
The foundations of SVOD are starting to crack as we watch the activities unfolding at Netflix with great interest. Heartened by their historically sound strategic moves, IAB Canada welcomes the […]
IAB Tech Lab to Release Technical Standards to Balance Privacy and an Ad Supported Internet for Public Commentary
The release of IAB Tech Lab’s Global Privacy Platform this quarter marks an achievement of enormous effort involving stakeholders working together from across the globe for over 2 years. This […]
IAB Canada Kicks off iGaming Working Group
IAB Canada had a strong iGaming Working Group kick-off session today with solid attendance from agencies, publishers, ad tech and operators all committed to the success of a responsible iGaming market […]
CTRL ATL – Media’s Inevitable Migration to Lower Funnel
There is no debate that digital media has impacted the purchase funnel in significant ways over the past 25 years – completely innovating the ways in which advertisers connect to […]