Ready, Set, Launch – Regulated iGaming in Ontario Prepares to Take Off
With the launch of regulated iGaming in Ontario weeks away, we continue to support and act as a resource to both regulators and industry as we collectively embark into unchartered territory. […]
Making Privacy a Positive Experience: Didomi Weighs in on the First Party Data Reality
In preparation for next week’s Business of Digital: The First Party Reality – The New Rules of Engagement, we sat down with IAB Canada member and topic sponsor, Didomi to get their unique take on […]
You’ve Gotta Know when to Hold’em – Planning a Successful iGaming Launch
Deloitte’s recent report on the iGaming industry in Canada “Bettor Perspectives” states that “the legalization of single-sports betting is one of the most significant developments the Canadian sports, entertainment and […]
Canada’s Got Talent…Issues – 2022 Currency of Talent
Last week, Dooly, a SaaS provider specializing in sales, released their 2022 Sales Happiness Index Report. The U.S. study surveyed over 600 sales professionals in Q4 2021 about the state […]
Operators Chomping at the Bet – iGaming Regulations Unplugged
Since the passing of Bill C-218 the Safe and Regulated Sports Betting Act, countless hours have been spent by regulators to develop standards and prescriptive operator agreements to help protect consumers […]
IAB Tech Lab’s First Addressability Specification – Seller Defined Audiences (SDA)
On theme for our upcoming Business of Digital “First Party Reality - The New Rules of Engagement” event on March 30, 2022, IAB Tech Lab has just released a highly anticipated new specification that […]
The Rule of 40 – CTV for Reach
Last month, IAB Canada hosted two significant events that delved into the world of “Reach”. The first was a cross-council panel discussion about the rise of audio and “theatre of […]
Minding the PET Store – Optable Talks Clean Rooms
Over the past 5 years, IAB Canada has been carefully watching the growth of DTC brands while anticipating their advanced use of digital channels due to their native understanding of […]
Supporting Reliable News Sources in a Time of Conflict
IABs across the globe have signalled a renewed focus on the importance of supporting news coverage and combatting misinformation during this tragic time of conflict. As journalists continue to report […]
Brand Relevancy and Reach in a Cookieless World
In 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully […]