This Year’s Back to School Calls for Data Privacy Officer “101”
By September 2022, any organization in Canada that works with the Quebec market will need to come into compliance with the newly amended Quebec privacy legislation. This slate of new […]
All Signs Point to Optimism for Location Based Advertising
IAB Canada hosted our 5th Annual Location Based Advertising event yesterday on April 27, 2022. The agenda was packed with top industry leaders and the community was filled with optimism, and […]
Parting Words from OPC & the Countdown to Quebec Privacy Laws
Just last week the Privacy Commissioner of Canada, Daniel Therrien released what could be his final op-ed as he inches closer to the end of his term. Referencing everything from […]
Sustainability has Landed in Online Advertising – An Earth Day 2022 Reflection
The last in-person Cannes Lions Festival in 2019, placed the practice of “greenwashing”, which means talking up the benefit to the environment of a practice, product, or service despite there […]
Leveraging the Shopping Soundtrack
As IAB Canada prepares for our 5th Annual Location Based Advertising event taking place on April 27, 2022, we are noticing that one area is seeing rapid development and innovation. […]
Another Bad Day for Ad Fraud – IAB Tech Lab Tightens the ads.txt Specification
This week, IAB Tech Lab announced an update to the ads.txt specification which has been widely adopted as an effective measure against ad fraud. The updated specification is now out […]
The Knock-on Effects of the Great Resignation
IAB Canada held several Council meetings this week to discuss the most pressing issues faced by the respective industry stakeholder groups. Across all discussions we heard a consistent theme – […]
Online News Act Aims to Formalize Support for “Made in Canada” News
On Tuesday, April 5, 2022, Ottawa announced plans to pass a new bill that aims to enhance fairness in the Canadian digital news marketplace and contributes to the sustainability of […]
IAB Europe Submits TCF Action Plan to Belgian DPA
Today, IAB Europe submitted the action plan required by the Belgian Data Protection Authority (APD)’s decision on IAB Europe and the Transparency & Consent Framework (TCF). This marks a key […]
The First-Party Data Reality Cheat Sheet
IAB Canada hosted our Business of Digital: First-Party Data event this week. The discussion included a full slate of thought leaders that are on the frontlines, working with and shaping […]