Meaningful Measurement in a Cookieless World
In 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully […]
The Heart of Privacy Innovation Beats Strong
As we review the recently released details behind the APD ruling on the IAB Europe TCF framework, we are collectively learning a great deal about the contours of the law […]
IAB Canada Gold Standard & Better Ads
Earlier this week, the Coalition for Better Ads (CBA) announced that it has developed a Better Ads Standard for mobile apps to expand its efforts to improve the online ad experience for […]
IAB Tech Lab Releases Critical Outputs for the Cookieless Future
One year after IAB announced the formal kick-off of Project Rearc, a global collaborative initiative involving the world’s top industry thought leadership from all stakeholder groups, there has been significant […]
New Transparency Calculator for Programmatic Buying Released by IAB
On the heels of the IAB Canada Programmatic Live event in Toronto that attracted hundreds of programmatic buyers and sellers yesterday, this morning IAB released a tool to help calculate […]
New CASL Guidelines Released
Canadian Radio-Television and Telecommunications Commission (CRTC) has just released new Guidance on the use of implied consent under Canada’s Anti-Spam Legislation (CASL). Under CASL, consent (either express or implied) is […]
Announcing the IAB Canada Engage Conference!
Register for Engage2015, your best chance to network with the next generation of leaders at one great event. On Thursday March 26th at The Carlu in Toronto, IAB Canada is […]
Digital Overtakes TV for Largest Share of Ad Spend in Canada
20 years after the first online banner ad runs, digital advertising take the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase. September […]
Looking forward to 2014
Dear IAB Canada members, As I reflect on the past year’s activities and anticipate the coming year’s excitement, I can’t help but come to the conclusion that this is the […]
Digital Media Sales Certification Update
IAB Canada is proud to highlight 47 Canadians who have obtained their Digital Media Sales Certification (DMSC) from IAB in the US so far in 2013. These certified digital media […]