IAB Canada Releases the Digital Advertising Revenue Report
IAB Canada was pleased to release the 2023 Internet Ad Revenue Survey report this week. The digital advertising industry experienced a year that could best be described as unpredictable. A […]
How Marketers Can Leverage AI to Unlock the Full Potential of Data at Massive Scale
Last week the house was packed at our annual State of the Nation. Bringing together our fantastic community and an agenda packed full of industry experts, we discussed some of […]
Insights on Upfronts: Key Predictions for 2023
It’s Upfronts season in Canada, the annual reveal of programming that will be made available for advertisers across all segments. With significant shifts in the way Canadians are consuming TV […]
A Surging Demand for IAB Canada & IAB Tech Lab’s Trusted News Allow List
IAB Canada has been tracking the Canadian News Bill C-18 and the concerns it has raised with regards to supporting access in the Canadian media marketplace. As a result, we […]
No AI Here
The Canadian media and marketing industry is alive with dynamic talent, innovation and design thinking. Underpinning our industry, is an impressive group of legendary individuals who have dedicated their careers […]
Canada’s Federal Privacy Bill – A Work in Progress
This week, we headed to the Hill for two productive days of meetings with policy makers and government officials representing all sides of a series of pressing issues for the […]
Gearing up for the State of the Nation
IAB Canada has been busy in-session with Councils this month. Reflecting on Q1, while we continue to face an underlying theme of economic uncertainty, there is no shortage of concrete […]
Benchmarking Progess on DEI in Advertising
IAB Canada continues to support Diversity, Equity, and Inclusivity in the online advertising sector. By modifying taxonomies to better reflect what we are describing in our market (ie. blocklists and […]
iGaming Ontario Turns One – The Province Got You a Thriving Market & Proposed Amendments to AGCO Standards
Last week marked the first birthday of regulated iGaming in Ontario and the celebrations kicked off at a sold-out summit hosted by the Canadian Gaming Association. The mood was bright […]
IABs Taking a Look at Global Rules of Engagement
With “uncertainty” being a major theme in our industry at large, the need for tighter and clearly defined standards is at an all-time high. This is not lost on IABs […]