Tag: IAB Canada

Booming In-Game Advertising Market Offers Rich Opportunities for Canadian Brands

Canada's in-game advertising industry is experiencing rapid growth, offering marketers a unique channel to reach enormous and captivated audiences. Industry figures underscore this trend, with the market projected to generate US$1.45bn in revenue by 2024 and grow steadily until 2029, presenting rich opportunities for brands across Canada. 

IAB Tech Lab Updates OpenRTB to Support Privacy Sandbox’s Protected Audience API 

IAB Canada Hosts Critical Webinar on Google’s Privacy Sandbox to Unpack IAB Tech Lab Feedback  

Canadian Perspectives on AI: Report Highlights Trust, Regulation, and Inclusion

IAB Canada Releases First in a Series of AI Impact Industry Papers – How AI Impacts Digital Advertising: Search

IAB Tech Lab’s Privacy-Enhancing Technologies (PETs) Working Group Releases Comprehensive Guidance on Differential Privacy

Bill C-27 – IAB Canada Submits Formal Response to INDU as Bill Approaches Passing

Exploring the Ever-Evolving Meaning of Luxury for Today’s Consumers 

Bill C-27 is Back in the House

Checking Out the Retail Media Aisle – IAB Canada’s Powering Purchase Event Recap