IAB Canada Briefing – Retail Media Networks: Navigating Challenges Amid Rapid Growth
Reported by IAB Canada contributor Paolo Lacuna According to the 2022 IAB Canada Internet Ad Revenue Survey, Retail Media experienced remarkable growth, increasing 26% to reach an impressive $982 million in […]
It’s on – The IAB Canada Law 25 Compliance Checklist
As of Friday, September 22nd the bulk of Quebec’s Law 25 privacy regime obligations – the highest standard we have ever seen in our country – officially come into effect. […]
IAB Canada Research Update: Survey Season is Upon Us!
IAB Canada Launches Retail Media Trends Survey We’ve partnered with Insider Intelligence to capture valuable insights about the market on this growing sector in Canada and as a thank-you for […]
Industry in Sessions – Notes from On-the-Ground
As we settle into the back-to-school season, our industry is also in deep learning mode. Two rising media stars are competing for centre stage in every discussion – both present […]
Does Size Matter When it Comes to Video?
Six-second ads have proven to be extremely effective to connect with consumers across platforms like TikTok, YouTube, Pinterest, Snap and Meta properties. These short spots are able to create powerful […]
How Attention Applies to DOOH
Earlier this summer, IAB Canada’s DOOH Committee had a panel discussion that addressed how DOOH can be used as a video/TV audience extension, how brand and performance marketing might be […]
How Marketers Can Leverage the Smarts in Smart TVs to Reach Audiences
Everyone is talking about CTV. As inventory ramps up in Canada, advertisers are looking to better understand the opportunities. IAB Canada reached out to Derek Fung, Sales Manager at Samsung […]
IAB Canada Releases the 2023 Diversity, Equity, and Inclusion Barometer Report
Since 2021, IAB Canada has celebrated the signatories of the Diversity-and-Inclusion Charter, a momentous document that highlights the industry’s commitment to DEI efforts. The Diversity, Equity, and Inclusion Barometer Report […]
IAB Canada Summer Status – “We’re Going to Need a Bigger Boat”
Summer is here and while this usually signals a slowdown for our members and an opportunity to take a breather, several issues have our industry forced to have both hands […]
Amazon on How Marketers are Driving Performance and Reducing Costs
IAB Canada held its annual State of the Nation event on May 31st in Toronto. With several presentations focused on the current state of the economy in Canada, we followed […]