IAB Tech Lab Expands OpenRTB with Extended Content Identifiers
IAB Tech Lab has announced a significant update to OpenRTB, introducing Extended Content Identifiers (ECI) to enhance transparency and efficiency in programmatic advertising.
IAB Tech Lab Moves to Advance Secure Matching & Measurement for Data Clean Rooms
IAB Tech Lab’s latest initiatives focus on establishing interoperable standards that enable secure, privacy-preserving data collaboration within clean rooms.
IAB Tech Lab Releases Implementation Guidelines for the Global Privacy Platform
IAB Tech Lab released the Implementation Guidelines for the Global Privacy Platform this week, marking a pivotal step in establishing industry-wide standards for consent and data privacy.
IAB Tech Lab Lauches ADMaP: A New Standard for Privacy-Safe Data Sharing in Digital Advertising
IAB Tech Lab introduces the Attribution Data Matching Protocol (ADMaP), a secure solution for advertisers and publishers to share and measure conversion data without compromising user privacy.
IAB Tech Lab Announces Significant Milestone to the Privacy Taxonomy
Today, the digital advertising industry is taking a big step towards better, standardized data privacy practices through substantial developments with the IAB Tech Lab’s Privacy Taxonomy.
The Cookie Lives On
Google has made a dramatic U-turn on its plan to phase out third-party cookies. Instead of eliminating 3rd-party cookies, they have decided to introduce a new Chrome feature designed to give users more control over their browsing and privacy settings.
IAB Tech Lab Releases Ad Creative ID Framework to Improve Connected TV Advertising Experience for Consumers and Brands
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the Ad Creative ID Framework (ACIF). This framework supports the use of registered creative IDs that persist in cross-platform digital video delivery, in particular Connected TV (CTV) environments.
IAB Tech Lab Releases Essential ID Solutions Guide
Google may have hit the snooze button on phasing out third-party cookies, but the digital ad world isn’t hitting pause. Case in point: the IAB Tech Lab’s Rearc Addressability and PETs Working Group just dropped the ID Solutions Guidance.
IAB Tech Lab Updates OpenRTB to Support Privacy Sandbox’s Protected Audience API
The IAB Tech Lab recently introduced updates to the OpenRTB standard—core to programmatic advertising—to align with Google’s Privacy Sandbox’s Protected Audience API. These updates represent a pivotal step towards helping […]
IAB Canada Hosts Critical Webinar on Google’s Privacy Sandbox to Unpack IAB Tech Lab Feedback
IAB Canada recently hosted a webinar with IAB Tech Lab CEO Anthony Katsur to present the complexities and potential challenges of Google’s Privacy Sandbox initiative. This bold proposal aims to […]