IAB Advances Privacy-focused Initiatives with Generous Industry Donations
This week, IAB Tech Lab announced two key developments in the race towards cookie independence which has already kicked off this year. The first is Index Exchange’s contribution of the […]
IAB Tech Lab’s Privacy-Enhancing Technologies (PETs) Working Group Releases Comprehensive Guidance on Differential Privacy
Today, IAB Tech Lab announced the release of their Differential Privacy Guidance, a document developed by the PETs Working Group designed to empower all stakeholders in the digital media ecosystem […]
Nailing Sustainability – IAB Tech Lab Releases a Playbook for Programmatic
Following IAB Tech Lab’s formation of a committee focusing on producing guidance and tools to address industry’s efforts to reduce carbon impact on the programmatic supply chain in January, the […]
A Surging Demand for IAB Canada & IAB Tech Lab’s Trusted News Allow List
IAB Canada has been tracking the Canadian News Bill C-18 and the concerns it has raised with regards to supporting access in the Canadian media marketplace. As a result, we […]
Clean Rooms Unplugged – IAB Canada Data Night Recap
Last week IAB Canada gathered the Toronto community for an intimate, unplugged, no-nonsense spotlight on the latest star of the tech stack – the clean room. While the winter storm […]
IAB Tech Lab Releases Data Clean Room Standards for Public Commentary
While the industry is in the thick of Moving Towards Cookie independence, publishers and marketers are shoring up their first party data and looking to Data Clean Rooms (DCRs) to […]
IAB Tech Lab’s Global Privacy Platform Ready for Adoption – Clearing the Way for TCF Canada
After two years in development, yesterday the IAB Tech Lab announced that the Global Privacy Platform (GPP) has been finalized and is ready for industry adoption. This true industry initiative was […]
IAB Releases Measurement Guidelines for In-Gaming Advertising
This week, the IAB Intrinsic In-Game Measurement Task Force, led by a joint effort between IAB, the IAB Tech Lab and the Media Rating Council (MRC), released measurement guidelines for […]
Privacy Back on the Scene – Federal Movement & Quebec Guidance
Just last week, on the heels of another high-profile brand finding themselves in hot water with the OPC, Minister Champaign expressed his party’s strong desire to get back to work […]
IAB Tech Lab Unveils Global Privacy Platform (GPP) to Consolidate Domestic and Global Privacy Signals for Digital Advertising
At yesterday’s State of the Nation event, we were thrilled to bring you the news that, after two years of collaboration with technical, legal and policy experts around the globe, […]