IAB Tech Lab to Release Technical Standards to Balance Privacy and an Ad Supported Internet for Public Commentary
The release of IAB Tech Lab’s Global Privacy Platform this quarter marks an achievement of enormous effort involving stakeholders working together from across the globe for over 2 years. This […]
Another Bad Day for Ad Fraud – IAB Tech Lab Tightens the ads.txt Specification
This week, IAB Tech Lab announced an update to the ads.txt specification which has been widely adopted as an effective measure against ad fraud. The updated specification is now out […]
IAB Tech Lab’s First Addressability Specification – Seller Defined Audiences (SDA)
On theme for our upcoming Business of Digital “First Party Reality - The New Rules of Engagement” event on March 30, 2022, IAB Tech Lab has just released a highly anticipated new specification that […]
The Heart of Privacy Innovation Beats Strong
As we review the recently released details behind the APD ruling on the IAB Europe TCF framework, we are collectively learning a great deal about the contours of the law […]
IAB Tech Lab Launches New Security Protocols and Paves the way for Contextual CTV
Hot out of the IAB Tech Lab are two important new initiatives designed to make the digital ecosystem more seamless, transparent, and secure. ads.cert 2.0, an initiative that uses cryptographic technologies to secure transactions end-to-end and […]
IAB Tech Lab Launches the Transparency Centre to Further Enable Supply Chain Accountability
Effective transparency requires infrastructure to support it and this week, IAB Tech Lab hit a major milestone with its launch of the highly anticipated Transparency Centre. This first of its kind central hub is a […]
IAB Tech Lab Launches Open-Source Initiative to Increase Cross-Industry Transparency, Collaboration and Trust
The next generation of industry standards will evolve as code and late last week, IAB Tech Lab announced its plan to support the industry and facilitate the governance and management […]
Gold Medal to IAB for Simplifying Cross Jurisdictional Privacy Requirements
A recap of IAB Canada’s “Privacy Laws & Digital Advertising: Multi-jurisdictional Overview and Implications” webinar Earlier today we hosted a virtual discussion with over 300 Canadian privacy professionals where we […]
Automated Supply Chain Validation – IAB Tech Lab Launches New Service for Publishers
IAB Tech Lab announced last week their newly released automated service for publishers’ Supply Chain Validation. This service allows publishers to validate authorized sellers of their inventory by verifying their ads.txt (authorized […]
Making Sense of the Privacy Patchwork – IAB’s Cross-Jurisdictional Analysis
IAB gathered over 150 legal experts from eleven jurisdictions around the globe to examine how jurisdiction-specific privacy laws apply to the digital advertising industry. This team of privacy rock stars […]