A Big Week for Universal IDs
UID 2.0 Now Open Source through IAB Tech Lab and IAB Canada Releases Guide to Unified IDs The source code for UID 2.0 has officially landed at IAB Tech Lab. This week, the developer […]
IAB Canada Privacy Update: Bill C-11, Provincial Progress and Upcoming Events
At IAB Canada we continue to work hard to ensure that the digital advertising industry is more than prepared for the inevitably changing privacy landscape. As we work toward launching a […]
A Signal-Based Approach to Support Opt-Out Privacy in Canada
Progress on Global Privacy Platform / TCF Canada IAB Canada efforts to prepare the industry for rapid developments in the global privacy landscape continue to move forward. Policies that will […]
IAB Tech Lab Deals Another Blow to Ad Fraud
IAB Tech Lab released another critical development as an important step towards eliminating malvertising and securing a brand safe digital media supply chain. The creation of buy-side transparency specifications enables […]