Shaping the Future of Digital Advertising: Insights from IAB Canada’s Enterprise Event
The recent Enterprise Event rallied the Canadian digital advertising community to tackle the industry’s most pressing challenges. Held at Toronto’s iconic The Great Hall, the event fostered collaborative discussion with IAB Canada members as well as panel discussions led by industry leaders.
Canadian CTV Landscape: Insights from Amazon Ads and Kantar’s ‘Connected Consumers’ Report
Connected TV (CTV) has emerged as a way for advertisers to interact with these customers in a way that allows them to not only reach but connect with audiences through quality content.
A recent report from Kantar and Amazon Ads titled “Connected Consumers Canada” highlights the growth and engagement of the CTV audience, and emphasizes the importance of connecting with customers with the right message at the right time.
Pulse on Policy – The Privacy Edition
The fate of C-27 has seen some productive progress within the INDU Committee who are knee deep into the clause-by-clause examination of the Bill.
Meanwhile south of the border the US the privacy patchwork continues to grow with 16 enacted state laws and upwards of ten more states working to pass their own legislation.
Digital Advertising’s Sustainability Imperative: It’s Time for Action
In the fast-paced world of digital advertising, there’s a rapid evolving definition behind “sustainability”. Looking through the environmental lens, one looming challenge that can’t be ignored is the carbon emissions tied to advertising online.
Heard at IAB Canada GameFest “Everyone is a Gamer, from Aunt Sally to Grandma Judy”
IAB Canada’s recent Data Night entitled “GameFest” brought together industry leader Deborah Gurofsky, Vice President of Partnerships at Media Pulse and Sonia Carreno, President of IAB Canada, for a fascinating […]
Chart the Future of Digital Advertising in Canada: Join Us at Enterprise on April 25, 2024
As stewards of the ever-changing digital advertising landscape, IAB Canada is committed to keeping our community ahead of the curve. The same is true internationally – look no further than […]
Shape the Future of Digital Advertising with IAB Canada’s Member Survey
The digital advertising landscape is in a constant state of flux. To navigate these changes successfully, and to ensure our industry thrives, it’s vital that we have a clear understanding […]
Pulse on Policy – From Across the Pond
This month’s policy round up is turning its focus on the EU and some noteworthy developments that we are keeping an eye on in case they venture across borders. Europe […]
Booming In-Game Advertising Market Offers Rich Opportunities for Canadian Brands
Canada’s in-game advertising industry is experiencing rapid growth, offering marketers a unique channel to reach enormous and captivated audiences. Industry figures underscore this trend, with the market projected to generate US$1.45bn in revenue by 2024 and grow steadily until 2029, presenting rich opportunities for brands across Canada.
IAB Tech Lab Updates OpenRTB to Support Privacy Sandbox’s Protected Audience API
The IAB Tech Lab recently introduced updates to the OpenRTB standard—core to programmatic advertising—to align with Google’s Privacy Sandbox’s Protected Audience API. These updates represent a pivotal step towards helping […]