IAB Canada Hosts Critical Webinar on Google’s Privacy Sandbox to Unpack IAB Tech Lab Feedback
IAB Canada recently hosted a webinar with IAB Tech Lab CEO Anthony Katsur to present the complexities and potential challenges of Google’s Privacy Sandbox initiative. This bold proposal aims to […]
Canadians are rediscovering the open internet as revealed in The Trade Desk Intelligence’s Open Internet Report 2024
The Trade Desk Intelligence reveals a compelling trend in its Open Internet Report 2024: consumers are rediscovering the open internet, a vibrant realm of news websites, CTV, and podcast networks […]
Yahoo Identity Solutions Prepare Advertisers for Cookie Independence
Another DSP has stepped forward with solutions to help navigate cookie independence. Yahoo recently announced an expansion of its Identity Solutions product suite to include identity testing capabilities directly integrated […]
Canadian Perspectives on AI: Report Highlights Trust, Regulation, and Inclusion
Artificial intelligence (AI) is poised to bring about positive social changes, yet ensuring its responsible and ethical implementation remains a top priority. TELUS, a leading telecommunications company dedicated to responsible […]
IAB Canada Releases First in a Series of AI Impact Industry Papers – How AI Impacts Digital Advertising: Search
Artificial Intelligence has played an integral role in performance marketing for many years. AI-powered platforms have revolutionized how consumers use search and consequently transformed search advertising. This industry paper explores […]
FlexiVODs are Shifting TV Streaming behaviours in Canada, Roku’s VOD Evolution 2024 Study Reveals
As Canadian Video-on-Demand (VOD) consumers grow, a new audience category emerges. FlexiVOD enters the lexicon of digital media defined by consumers who change TV streaming habits in response to evolving […]
IAB Canada and Insider Intelligence’s Retail Media in Canada 2024 Survey Highlights
At the Retail Media Summit held this week by the Path to Purchase Institute, Sonia Carreno, President of IAB Canada, shares pivotal insights into the development of retail media, often […]
IAB Canada – Policy Pulse
Bill C-27 – Federal Privacy and AI Legislation The fate of Bill C-27 which includes a PIPEDA overhaul (CPPA) and new regulation governing the use of AI (AIDA) is back […]
Creative Bravery: The Mindset Brands and Marketers Need in 2024 According to TikTok’s What’s Next in 2024 Trend Report
As we continue to move forward in 2024, brands and marketers seek to be not only relevant but beloved by their audience at every touchpoint, including on digital platforms. TikTok […]
The Currency of Talent 2024
Updated January 24, 2024 The Currency of Talent is a consistent area of focus for IAB Canada and the new year brings a lot of things to talk about for […]