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Category: Community Uninterrupted

Canadian CTV Landscape: Insights from Amazon Ads and Kantar’s ‘Connected Consumers’ Report 

Connected TV (CTV) has emerged as a way for advertisers to interact with these customers in a way that allows them to not only reach but connect with audiences through quality content. A recent report from Kantar and Amazon Ads titled "Connected Consumers Canada" highlights the growth and engagement of the CTV audience, and emphasizes the importance of connecting with customers with the right message at the right time. 
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Pulse on Policy – The Privacy Edition

The fate of C-27 has seen some productive progress within the INDU Committee who are knee deep into the clause-by-clause examination of the Bill. Meanwhile south of the border the US the privacy patchwork continues to grow with 16 enacted state laws and upwards of ten more states working to pass their own legislation.
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Digital Advertising’s Sustainability Imperative: It’s Time for Action

In the fast-paced world of digital advertising, there's a rapid evolving definition behind “sustainability”. Looking through the environmental lens, one looming challenge that can't be ignored is the carbon emissions tied to advertising online.
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Heard at IAB Canada GameFest “Everyone is a Gamer, from Aunt Sally to Grandma Judy” 

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Chart the Future of Digital Advertising in Canada: Join Us at Enterprise on April 25, 2024 

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Shape the Future of Digital Advertising with IAB Canada’s Member Survey

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Pulse on Policy – From Across the Pond

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Booming In-Game Advertising Market Offers Rich Opportunities for Canadian Brands

Canada's in-game advertising industry is experiencing rapid growth, offering marketers a unique channel to reach enormous and captivated audiences. Industry figures underscore this trend, with the market projected to generate US$1.45bn in revenue by 2024 and grow steadily until 2029, presenting rich opportunities for brands across Canada. 
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IAB Tech Lab Updates OpenRTB to Support Privacy Sandbox’s Protected Audience API 

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IAB Canada Hosts Critical Webinar on Google’s Privacy Sandbox to Unpack IAB Tech Lab Feedback  

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Posts by Category

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

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