IAB Advances Privacy-focused Initiatives with Generous Industry Donations
This week, IAB Tech Lab announced two key developments in the race towards cookie independence which has already kicked off this year. The first is Index Exchange’s contribution of the […]
Innovation in Market Intelligence- Pelmorex on The Power of Data
IAB Canada held its annual Report on Data event on November 29th, in Toronto. With several presentations focused on the current state of data in Canada, we followed up with […]
Getting the Full Picture – New Tools to Unearth Audiences on CTV
CTV in Canada is on the rise. Our latest revenue survey showed a conservative estimate of $658M in 2022 and we expect to see continued growth given the steady uptake […]
IAB Tech Lab’s Privacy-Enhancing Technologies (PETs) Working Group Releases Comprehensive Guidance on Differential Privacy
Today, IAB Tech Lab announced the release of their Differential Privacy Guidance, a document developed by the PETs Working Group designed to empower all stakeholders in the digital media ecosystem […]
Bill C-27 – IAB Canada Submits Formal Response to INDU as Bill Approaches Passing
This week IAB Canada submitted official feedback to the Standing Committee on Industry and Technology (INDU) who are currently reviewing the proposed Bill C-27 – an Act to govern both […]
Exploring the Ever-Evolving Meaning of Luxury for Today’s Consumers
As we prepare for the upcoming Report on Data event on November 29th in Toronto, IAB Canada and our community are all about data that helps discover opportunities in the […]
IAB Canada – Privacy Update
Federal Legislation – Bill C-27 Bill C-27 is officially agenda item number one for the Standing Committee on Industry and Technology (INDU). The Committee who will eventually vote on the […]
2023 Report on Data for an Informed Industry
Every year, the IAB Canada community comes together to celebrate the end of the year at our Report on Data Event. Like every good annual celebration, this event has well-established […]
Macro Industry Trends – Notes from the IAB Global Summit
Last week, IAB leadership from over 15 countries gathered to discuss the state of the digital marketing industry and the global impact of regulations, rapid advancements in AI and fundamental […]
Doing Business on CTV
IAB Canada continues to track the B2B market as trends emerge that are forcing marketers to rethink the usual tools of the trade to reach these elusive audiences. Given the […]