Privacy Centric Addressability – Seller Defined Audiences
As the industry continues to move towards cookie independence, global solutions are being released to meet the challenges faced by all stakeholders in an effort to connect with audiences in […]
How Responsible Media is Transforming Canada’s Advertising Landscape with The Globe and Mail
Following The Globe and Mail’s webinar on a topic that is one everyone’s mind, IAB Canada sat down to delve deeper into Responsible Media to understand more about what it […]
Bill C-27 is Back in the House
Canada’s Digital Charter (Bill C-27) made its way back onto the order paper last week at the Standing Committee on Industry and Technology (INDU). This important legislation has been top […]
Checking Out the Retail Media Aisle – IAB Canada’s Powering Purchase Event Recap
This week IAB Canada celebrated Retail Media (RM) with its annual conference dedicated to the explosive growth of the channel in Canada and around the world. With some of the […]
IAB Canada Briefing – Retail Media Networks: Navigating Challenges Amid Rapid Growth
Reported by IAB Canada contributor Paolo Lacuna According to the 2022 IAB Canada Internet Ad Revenue Survey, Retail Media experienced remarkable growth, increasing 26% to reach an impressive $982 million in […]
It’s on – The IAB Canada Law 25 Compliance Checklist
As of Friday, September 22nd the bulk of Quebec’s Law 25 privacy regime obligations – the highest standard we have ever seen in our country – officially come into effect. […]
IAB Canada Research Update: Survey Season is Upon Us!
IAB Canada Launches Retail Media Trends Survey We’ve partnered with Insider Intelligence to capture valuable insights about the market on this growing sector in Canada and as a thank-you for […]
Industry in Sessions – Notes from On-the-Ground
As we settle into the back-to-school season, our industry is also in deep learning mode. Two rising media stars are competing for centre stage in every discussion – both present […]
IAB Canada – Policy Update
Countdown to Quebec Privacy Compliance The bulk of Quebec’s new privacy law requirements come into effect on September 22nd and according to a recent survey of 100 plus organizations, conducted […]
Does Size Matter When it Comes to Video?
Six-second ads have proven to be extremely effective to connect with consumers across platforms like TikTok, YouTube, Pinterest, Snap and Meta properties. These short spots are able to create powerful […]