IAB Canada and Insider Intelligence’s Retail Media in Canada 2024 Survey Highlights
At the Retail Media Summit held this week by the Path to Purchase Institute, Sonia Carreno, President of IAB Canada, shares pivotal insights into the development of retail media, often […]
IAB Tech Lab Releases Privacy Sandbox Use Case Analysis
Today, IAB Tech Lab, the global digital advertising technical standards-setting body, released a comprehensive analysis shedding light on the challenges associated with the industry’s adoption of Google’s Privacy Sandbox. The […]
IAB Canada – Policy Pulse
Bill C-27 – Federal Privacy and AI Legislation The fate of Bill C-27 which includes a PIPEDA overhaul (CPPA) and new regulation governing the use of AI (AIDA) is back […]
Creative Bravery: The Mindset Brands and Marketers Need in 2024 According to TikTok’s What’s Next in 2024 Trend Report
As we continue to move forward in 2024, brands and marketers seek to be not only relevant but beloved by their audience at every touchpoint, including on digital platforms. TikTok […]
The Currency of Talent 2024
Updated January 24, 2024 The Currency of Talent is a consistent area of focus for IAB Canada and the new year brings a lot of things to talk about for […]
IAB Advances Privacy-focused Initiatives with Generous Industry Donations
This week, IAB Tech Lab announced two key developments in the race towards cookie independence which has already kicked off this year. The first is Index Exchange’s contribution of the […]
Report on Data – Highlights from CMUST 2023
IAB Canada wrapped up a big year of events with the Report on Data event this week in Toronto. With a full house, the headlining presentation was the much-anticipated 2023 […]
Innovation in Market Intelligence- Pelmorex on The Power of Data
IAB Canada held its annual Report on Data event on November 29th, in Toronto. With several presentations focused on the current state of data in Canada, we followed up with […]
Getting the Full Picture – New Tools to Unearth Audiences on CTV
CTV in Canada is on the rise. Our latest revenue survey showed a conservative estimate of $658M in 2022 and we expect to see continued growth given the steady uptake […]
IAB Tech Lab’s Privacy-Enhancing Technologies (PETs) Working Group Releases Comprehensive Guidance on Differential Privacy
Today, IAB Tech Lab announced the release of their Differential Privacy Guidance, a document developed by the PETs Working Group designed to empower all stakeholders in the digital media ecosystem […]