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IAB Canada’s Data Night: Industry Gets Real on Premium Video

IAB Canada’s Data Night in Toronto was electric. Data Night once again proved why it’s become the gathering place for Canada’s digital media leaders.
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IAB Canada Launches ‘Digital Means Business’ to Power the Engine of Canada’s Economy

IAB Canada has launched Digital Means Business, a national hub offering resources, training and access to Canadian media platforms to help small businesses unlock measurable growth and compete globally through digital advertising.
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IAB Canada’s 2025 Winning Holiday Advertising Check List 

Fresh from IAB Canada’s Holiday Advertising Skills Lab, the 2025 Winning Holiday Advertising Checklist urges planners to think season-long including Q5, meet shoppers online and in-store, leverage premium CTV for scale, create authentically for Canada’s diversity, and prove incremental lift with baked-in measurement.
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Digital Rocks for the Canadian Back-to-School Shopper -Vividata reports

Before we turn our attention to the Holiday Shopping season, we wanted to reflect on back-to-school and how digital media is becoming the “it” channel for back-to-school shopping.
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Privacy Regulation Is Reshaping How Data Is Collected

Canada’s private sector has long operated under the Personal Information Protection and Electronic Documents Act (PIPEDA), which enforces ten fair information principles to govern the collection, use, and disclosure of personal information. 
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Autonomous AI: The Next Evolution in Performance Marketing

We spoke with Kaitlin Forbes, Director, Product Marketing at Quantcast, about the evolution of AI in marketing. She explained that artificial intelligence isn’t new, but the fundamental shift is from automation to autonomy.
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OPC Takes Aim at Biometrics – What  Canadian Advertisers Need to Know 

Biometrics are moving from hype to real-world use in digital out-of-home (DOOH) and retail media. They’re mainly used for anonymous audience analytics (e.g., presence, dwell, age-range estimation) and sometimes to trigger dynamic creative insertion.
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Stopping the “Made for Ads” Trap Before It Starts

Made-for-advertising (MFA) content has been a persistent challenge in the programmatic ecosystem, often siphoning ad dollars away from quality publishers and eroding trust in the open internet.
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IAB Canada Mid-Year Recap 

As the industry heads into a well-earned summer break, IAB Canada reflects on a year marked by remarkable momentum.
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IAB Canada Summer Policy Round-Up 

As Summer approaches, IAB Canada is pleased to share a snapshot of our latest advocacy work across the digital advertising and media landscape.
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Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study